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Greenpeace Partners With VDX.tv to Help Protect Ocean Wildlife
VDX.tv, a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape, today announced it recently teamed up with environmental organisation Greenpeace and Opticomm to make the British public aware of [...]
Xandr Partners with DAN to Launch Programmatic Supply Solution Dentsu Curate
Dentsu Aegis Network and Xandr, AT&T’s advanced advertising company, today announced a strategic partnership with the launch of Dentsu Curate. Dentsu Curate, the new programmatic supply solution from DAN, is built upon principles of quality and transparency for performance and will [...]
Murray Phillipson Joins Smart AdServer to Drive Growth of Demand Offering
Smart AdServer, an independent ad tech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP demand EMEA to drive the growth of its demand offering. Reporting directly to David Pironon, chief programmatic officer, and based in London, Murray will [...]
Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer
Sojern, a leading provider of digital marketing solutions for travel, today announced that technology finance veteran Aman Kothari has joined the company as chief financial officer (CFO). In his new role, Kothari will oversee all aspects of finance, including financial planning [...]
Andy Curran Steps into CEO Role at Pubguard, with Alan Ngai Joining as COO
Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO. As CEO of Pubguard, Andy Curran will focus on [...]
The Programmatic University to Offer Free Course
Be ready for the Future of Programmatic - The Programmatic University is offering its first-ever free training course in conjunction with Scibids Technology to educate the market on machine-learning programmatic optimization. The programmatic landscape has evolved tremendously over the past 10 [...]
tmwi Appoints UK Sales Director as it Pursues Further Growth Opportunities
Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK sales director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was regional commercial director for [...]
Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions
CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the leader in revenue and billing management for media companies, to create a custom operating management system that will integrate with Megaphone, the largest podcast hosting and [...]
Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor
GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted by an independent third-party researcher, also found [...]
LiveRamp Report Finds COVID-19, Brexit, and Walled Gardens As Threats to UK Ad Industry
LiveRamp (NYSE: RAMP), the leading data connectivity platform, today launches its new report ‘The New Internet,’ sharing insights from senior advertising and marketing leaders about the challenges that the advertising industry needs to navigate in the coming year. The research, conducted by [...]
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