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Epom Issues Omnibus Infographic on State of Programmatic In-Housing 2020
Programmatic advertising is seeing a drastic shift. Scale and efficiency in targeting have resulted in a boom over the past ten years, and with improved user-focused platforms, many organisations are now taking their advertising in-house. In EPOM's State of Programmatic [...]
Danish Media Houses Ready with Publisher Platform
TV 2, JP/Politikens Hus, Berlingske Media, Børsen, Jysk Fynske Medie and Zealand Media are behind the launch of the new digital advertising platform, where advertisers are guaranteed Danish, journalistic quality context and full value for money. It’s here – the Publisher [...]
Comcast Executive Brendan Condon Joins Search Intelligence Company Captify as Global CRO
Captify, the global leader in Search Intelligence, today announced that former Comcast executive Brendan Condon has been named global chief revenue officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, [...]
Magnite Appoints Johannes Paysen as New Managing Director, Central Europe
Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the appointment of Johannes Paysen as its new managing director for Central Europe. An industry veteran with over 20 years of experience, Paysen joins Magnite from [...]
Adverty Continues Rapid Expansion with Appointment of Global Director of Business Development
Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as director of business development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC [...]
Total Media Launches BritBox’s Spitting Image with Picnic Media's 'Swipe Right' Format
Streaming service BritBox has worked with Total Media and Picnic Media to drive subscriptions via an entirely new mobile ad format called Swipe Right. Inspired by dating apps, the ‘Swipe Right’ format was used for Spitting Image’s revival earlier this [...]
Ogury Launches Thumbnail Ad, the First Non-Fullscreen Format Built Specifically for Mobile
Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile. Ogury is the first to market with Thumbnail Ad in-app. The discrete ad format appears in a precise [...]
Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers
Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager [...]
Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer
Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as chief product officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans [...]
Unruly Data Uncovers Singapore Consumers’ Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Habits and Ad Preferences
Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits in Singapore around connected TV (CTV) during the COVID-19 pandemic. CTV consumption is on the rise in Singapore, with previous research by Unruly showing that 43% of Singapore consumers are spending more [...]
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