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Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s [...]
Placements.io Announces Marketer Revenue Management System with Neptune Retail Solutions
Placements.io, the leader in revenue and billing management for media companies, announced that Neptune Retail Solutions (NRS), is live on the platform. NRS is a premier retail focused marketing solutions provider in the US, with a comprehensive shopper media experience [...]
Digital MarketingNorth AmericaPartnershipProduct LaunchRetail
Placements.io Launches First Order Management Integration with Megaphone
Placements.io, the leader in revenue and billing management for media companies, today announced that the company has launched a publisher technology integration with Megaphone, the largest podcast hosting and monetisation platform. Additionally, Megaphone has signed an agreement with Placements.io as [...]
VDX.tv Partners with Rippll to Help Advertisers Understand Ad Impact on Consumer Purchases, Brand & Visit Uplift
With the goal of understanding the consumer journey and helping brands measure the impact of their media on consumer spending, VDX.tv has partnered with Rippll, a leading independent attribution company. Rippll works with major banks in key global markets to provide [...]
Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product
Sojern, a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations. Now travel marketers can access all major digital marketing channels from a [...]
Setupad Releases Redesigned New Client UI with Extensive Reporting Interface and New Features
Setupad, a monetisation platform for publishers, has released a new client UI after almost a year of development. The finished product surpasses the previous reporting interface with new features, more extensive reporting interface, which helps publishers keep up with the [...]
AnalyticsIndustry InfrastructureMeasurementMonetisationRegulation
Omnichannel DSP Sage + Archer Partners With Hivestack to Further Scale Programmatic DOOH To Advertisers Across Europe
Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced a new partnership with Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform. This partnership allows brands and media buyers utilising Sage [...]
COVID-19 Sees Half of UK Marketers Planning to In-House Digital Capabilities
A new report from digital marketing in-housing specialist, Serpico by Croud, conducted by global research house Censuswide, has today revealed the effects of the pandemic on businesses’ plans to in-house digital marketing capabilities. Serpico surveyed 210 senior digital marketing decision-makers in [...]
Infographic: Getting Started for a World Without Third-Party Cookies
The removal of third-party cookies is set for early 2022. District M has launched an infographic that explores how to get ready for a world without cookies. This change, announced by Google, is scheduled for early 2022 and will impact [...]
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