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Clearcode Creates R&D Lab to Fuel Innovation and Solve Technical Challenges
Leading ad tech and martech development company, Clearcode, has announced the creation of its R&D Lab to further help companies build innovative advertising and marketing technologies, and solve the many technical challenges facing the industries. Since 2009, Clearcode has been partnering [...]
MetaX Software highlights Connected TV opportunities at ProXXIma 2020
With more and more people consuming content via streaming, customer behaviour is changing dramatically during the pandemic. The large screens of TVs have been gaining even more relevance, which has helped to accelerate the popularisation of advertising on Connected TVs [...]
Impact announced as Content Partner at PI LIVE Global 2020
Impact is proud to be announced as an official content partner at the upcoming PI LIVE Global taking place on the 27th - 30th October. This year marks the first time the hotly anticipated event goes virtual, but attendees can [...]
Commercial Leader Saint Betteridge Joins Picnic Media
Commercial leader, Saint Betteridge, has joined leading premium mobile ad formats company, Picnic Media, as commercial director. Betteridge joins to help Picnic clients deliver unique and high-impact, social-style ad formats on a unique marketplace of the highest quality mobile inventory [...]
Bidstack Launches Approved Partner Network with Httpool and GIMA Esports
Bidstack, the leading in-game advertising platform is pleased to announce Httpool, the largest international partner of major media platforms and GIMA Esports, an elite full-service esports agency as exclusive launch partners for Bidstack’s new Approved Partner Network. Httpool will become an [...]
Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product
Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety and Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]
UK Consumers Looking to Advertisers to Lift Festive Spirits This Christmas
UK consumers are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising companies Unruly and Tremor Video, which looked at British consumers’ attitudes, emotions and buying behaviours [...]
AOP Announces Winners for the Digital Publishing Awards 2020
The Association for Online Publishing (AOP) showcased the digital publishing industry’s top talent in the virtual debut of its prestigious annual awards ceremony. The flagship event, organised in partnership with PubMatic, and hosted by comedian and Mash Report star Ellie Taylor, moved [...]
Zefr Expands Global Footprint, Appoints Ross Nicol, Ultano Kindelan Williams & Kenny Spangberg to Lead EMEA Sales
Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as commercial director, Southern Europe and Kenny Spangberg as commercial director, Nordics. Together, they’ll be responsible [...]
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