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Sojern and Convious Partner Together to Help Leisure and Attractions Reach and Convert More Customers
Sojern, a leading provider of digital marketing solutions for travel, and Convious, Europe’s leading e-commerce platform for the leisure industry, have partnered up to bring an integrated digital solution that drives conversions and amplifies reach for attractions and leisure activity [...]
InfoSum Appoints Lauren Wetzel to Lead North America, Manage Global Strategy and Operations
InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the appointment of Lauren Wetzel as president of North America, Global Strategy and Operations. InfoSum is the world’s first decentralised marketing infrastructure that enables companies of every size and industry [...]
Smart Launches Direct-First Platform to Manage Deals and Private Marketplace Buying
Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]
René Plug Joins 1plusX as Chief Business Development Officer
1plusX, the predictive marketing and data management platform, has today announced the appointment of René Plug as chief business development officer. In his new role, René will be responsible for driving the company’s scale-up strategy, international expansion, and partnership development, [...]
Adverity Launches Augmented Analytics
Adverity, a leading force in marketing data intelligence, today launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness [...]
iVS Launches Programmatic In-Stream Video Marketplace and Expands in Southeast Asia with New Senior Hires
Intelligent Video Solutions (‘iVS’), a leading video advertising platform for both publishers and advertisers in Southeast Asia, announced the launch of its in-stream video advertising marketplace in Southeast Asia. The marketplace, which is the first in Southeast Asia, provides advertisers [...]
Lifesight Launches Customer Intelligence Platform to Help Brands Boost Their Customer Data Strategy
Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand [...]
Sojern’s Co-Op Marketing Program Expands to Europe, Middle East and Asia-Pacific, Adds New Channels
Sojern, a leading provider of digital marketing solutions for the travel industry, today announced its Co-Op Marketing Program designed to help Destination Marketing Organisation (DMOs) drive traveller demand in Asia Pacific, Middle East and Europe. The program, which first launched [...]
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