ExchangeWire PressBox
Articles by ExchangeWire
VDX.tv Awarded TAG Brand Safety Certified Seal Validated by ABC Audit
VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with rigorous brand safety standards, as independently validated through an audit by ABC. By undertaking ABC’s audit, companies demonstrate their compliance with [...]
Ad TechBrand SafetyDigital MarketingIndustry InfrastructureVideo
Captify Announces Appointment of Fiona Salmon as Vice President of Partnerships EMEA
Digital expert to manage the growth of Captify’s partnerships; allowing the world’s leading publishers to extract value from their onsite search data to maximise yield. Salmon will be leading Captify’s charge as a privacy-first, programmatic partner for publishers preparing for [...]
Leading Publisher DPG Media Adopts Xandr Ad Server
DPG Media, a leading publisher in the Netherlands, has today announced that they have chosen to partner with Xandr, AT&T’s advanced advertising company, as their ad server platform of record. From 1st October, DPG Media will make their publisher business available [...]
Bidstack Hit the Back of the Net with New Inlogic Games Partnership
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games [...]
IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the launch of its annual ‘Attitudes to Programmatic Advertising 2020’ report, alongside its Programmatic Advertising Spend Research Report for 2019. Now in its sixth [...]
IAS Partners with Google in Building An Industry-Leading Automated Tag
Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign [...]
VDX.tv, Greenpeace and Opticomm Media Collaboration on Video-Driven Experiences Shortlisted for 2020 Effective Mobile Marketing Awards
The shortlist for the 2020 Effective Mobile Marketing Awards was announced on 25th September 2020, with VDX.tv, Greenpeace and Opticomm Media included as finalists in two categories. The collaborative digital ad campaign, powered by video-driven experiences, was nominated for both [...]
Cavai Appoints Ruben Sondaar as Sales Director Benelux
Cavai, the leader in conversational advertising cloud technology, has appointed Ruben Sondaar as sales director, Benelux, following a period of rapid growth. Ruben will be responsible for business development and sales in the Benelux region. As sales director, he brings [...]
Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative
Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project [...]
Sojern Publishes Latest Insights into COVID European Travel
With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the current travel trends at the forefront of marketers’ minds. These latest insights are based on data on over [...]
Popular Tradertalks
Latest Posts
-
Publicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition SPUR -
Why Agentic Advertising Execution Demands Commercial Controls -
Has OOH Become One of Ad Tech's Hottest Categories? -
Digest: OpenAI Wants ChatGPT Ads in Agency Media Plans; Xbox Launches Film and TV Division -
The Stack: Media Consolidation Moves
Follow ExchangeWire