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O2 Uses ‘Follow Me’ Interactive DOOH at Westfield’s Eat Street to Launch No 1 Network Campaign
Last weekend, O2 introduced "Bubl", a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues [...]
Control v. Exposed Announced as Adform’s First Premier European Partner
Adform UK, the only global, independent and fully integrated advertising platform built for modern marketing, has been chosen by Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, to be its preferred choice for managed service across [...]
Adverty Appoints The Scale Factory to Drive Commercialisation in Asia Pacific
Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialisation in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region. Adverty, the leading [...]
Sublime Amplifies Social Creatives with the Launch of Sublime Social
Sublime, the global high-impact ad tech specialist that creates and delivers premium ad experiences on desktop and mobile, today announced the launch of its new advertising offer: Sublime Social. Available on mobile web, this new solution composed of three ad units, [...]
Discovery Selects Magnite to Strengthen DTC Ad Proposition for Streaming Services
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control [...]
Beeswax Named a Visionary in the 2020 Gartner Magic Quadrant for Ad Tech
Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of vision and ability to execute, across a wide [...]
Integral Ad Science Expands Business Operations in Indonesia
Integral Ad Science (IAS), the global leader in digital ad verification, today announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as sales director to lead the business operations in [...]
Peroni encourages Stockholm to “Walk With Us” in first Digital OOH collaboration
Following its recent win with Japanese brewing giant, Asahi International, UK-based agency, Trouble Maker, along with Plexus, launched their first out-of-home (OOH) campaign together for Peroni Nastro Azzurro in Stockholm, Sweden. "Walk With Us" reflects the heart of the brand’s [...]
Havas Media Group Chooses Freewheel for Media Buying and Management in UK and France
Havas Media Group, part of the Havas Group, today announced the selection of FreeWheel’s Strata platform to power its media buying and management business in the UK and France. Strata, FreeWheel’s campaign stewardship system, offers Havas a global platform that facilitates [...]
Lotame and Amobee Unveil Partnership for Global Social Audience Activation
Lotame, the leading global provider of data enrichment solutions has joined forces with Amobee, the global advertising technology company reinventing advertising for the converging world, in a global social data partnership to drive customer insights and turn personas into addressable [...]
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