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Channel Factory Continues Expansion with Senior UK and US Hires
Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob Blake and Spencer Janis. Channel Factory is a global technology and data platform that maximises both performance efficiency and contextual [...]
InfoSum Partners with LiveIntent to Bring Addressability Framework to Market
LiveIntent, the people-based marketing platform powered by the email address, today announced that it has become an Identity partner with InfoSum, enabling onboarding services for InfoSum clients in North America. InfoSum developed its identity infrastructure to empower the industry to transition [...]
Magnite Announces EMEA Leadership Team Following Global Rebrand
Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the company’s leadership team for EMEA. James Brown will oversee EMEA and APAC as head of international, based in London. Brown has been an exceptional leader [...]
Former Leader of Datalogix and Oracle Data Cloud Eric Roza Joins Zeotap Board
Customer intelligence platform (CIP) Zeotap announced today an oversubscribed USD $42m (£33.3m) Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands [...]
IAB Europe Releases Full 2019 AdEx Benchmark Report
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2019 AdEx Benchmark Report following on from the release of the study highlights in June. The report is the definitive guide to [...]
Silverbullet Launches 4D - a Contextual Intelligence Solution for the Post-Cookie Era
Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending [...]
Stephen Chung Appointed Chief Revenue Officer for Smadex and Entravision International Digital Business
Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as chief revenue officer (CRO) for its international digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will [...]
FreeWheel Hires Ex-InMobi Head of Programmatic Xavier Llerena to Lead Europe DSP Strategy
FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier Llerena as senior director, DSP partnerships. In his new role, he will manage buyside relationships, set the vision for DSP [...]
Unruly Expands Brand Protection Suite for Advertisers Through Global DoubleVerify Partnership
Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is [...]
Permutive Raises $18.5 Million Series B Funding to Help Publishers Harness Their Data
Permutive – the publisher-focussed data management platform – today announces it has raised USD $18.5m (£14.7m) Series B funding, led by Octopus Ventures with participation from EQT Ventures and earlier investors. The company, which works with global publishers, tripled revenue [...]
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