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GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video
GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform, today announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a [...]
Anzu Welcomes Senior Marketing Executive David Sable as a Strategic Advisor
Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry [...]
Silverbullet Achieves Adobe Audience Manager Specialised Partner Status in EMEA
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations [...]
tmwi Supports Nationwide Study into Spread of COVID with Sponsorship Backing
tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of a study to further research and understand the spread of COVID-19. The sponsorship comes as tmwi looks to [...]
PubNative White Paper: Deconstructing the In-App Bidding Landscape
PubNative, now part of Verve Group, has released a white paper entitled ‘Deconstructing the In-App Bidding Landscape’. As mobile header bidding rapidly advances, PubNative takes a step back to look at where it all began in order to predict how [...]
Digital Video Key Channel for Brand Building and Driving Sales
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced today the results of its annual Attitudes to Digital Video Advertising research. The study found that nearly 60% of advertisers are investing in digital video [...]
Adverity Now Available in the Microsoft Azure Marketplace
Adverity, the data intelligence platform, today announced the availability of Adverity ETL for Azure and SQL Server within the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Adverity’s customers can now take advantage of [...]
New Employment Segments With Over 400 million Profiles from OnAudience.com
OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of segments that include over 400 million profiles connected to topics such as work, business, or career. Now, advertisers can easily reach users interested in marketing and [...]
Anzu and League-M Europe Unite to Bring In-Game Video Advertising to More European Brands
Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic partnership, League-M will strengthen Anzu’s position in the region, enabling [...]
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