The global guide for the Ad Tech and Mar Tech industry

Rebecca Muir

Rebecca Muir

Head of Research and Analysis


Rebecca Muir, is head of research and analysis, at ExchangeWire. She has held roles at Google, Mindshare, Marin Software, and Quantcast - giving her extensive experience around data, advertising technology and marketing strategy.ExchangeWire Research was launched in late 2014 by Rebecca, along with the ExchangeWire leadership team. Since then they have been busy developing ExchangeWire Research into a fully-fledged, international analyst function, covering issues critical to marketers today from a neutral and informed perspective.

Articles by Rebecca


  • The Collision of Technology & Creativity

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  • The Quieting of Agency Programmatic Offerings Has Been Notable: Q&A with Nick Graham, Huawei Technologies

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  • Inside Basware’s Customer-First, Data-Driven Marketing Revolution

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  • Only 3% of Data Professionals Understand Implications of the GDPR

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  • New Tech on the Blockchain

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  • Diversity in Media, Marketing & Advertising: Why We Must Break Down Barriers

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  • Snap's Q2 Earnings Report Fails to Meet Expectations

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  • Facebook Made More Profit Than Google

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  • Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

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  • Google's Ad Revenue Reaches USD$23bn

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