Rebecca Muir

Rebecca Muir

Head of Research and Analysis


Rebecca Muir, is head of research and analysis, at ExchangeWire. She has held roles at Google, Mindshare, Marin Software, and Quantcast - giving her extensive experience around data, advertising technology and marketing strategy.ExchangeWire Research was launched in late 2014 by Rebecca, along with the ExchangeWire leadership team. Since then they have been busy developing ExchangeWire Research into a fully-fledged, international analyst function, covering issues critical to marketers today from a neutral and informed perspective.

Articles by Rebecca


  • Netflix Trounces Analysts' Expectations in Q2 Earnings

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  • Location Drives Marketers’ Shift from Demographic to Contextual Insights

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  • Analysis: Google & Twitter Q1 2017 Earnings

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  • Digital Reimagined: Context & Predictability in Location Targeting

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  • DIMA: Not Just Another Diversity Event!

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  • Is There Gold at the End of the Rainbow?

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  • The Race Isn’t Over for Twitter

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  • Oracle's Laura Ipsen on Consumer Experience & Data Overload

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  • Is Facebook Really 'Connecting the World'?

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  • Alphabet Announces First Quarter 2016 Results

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