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ATS Singapore 2019: The Future for Data-Driven Channels
The potential for emerging data-driven channels, such as OOH, audio, and in-app, to drive change within the industry was laid bare during this panel discussion at ATS Singapore 2019. ExchangeWire head of content Lindsay Rowntree oversaw proceedings, with input from [...]
ATS Singapore 2019: Resolving the Identity Challenge
The identity challenge of ending reliance on the third-party cookie, and its possible resolutions, were tackled in this panel discussion at ATS Singapore 2019. ExchangeWire CEO Ciaran O'Kane oversaw proceedings with insight from Ravi Shankar, data and technology lead for [...]
ATS Singapore 2019: Advertising in a Privacy-First World
In this debate at ATS Singapore 2019, the need for advertisers and publishers to remain transparent in a privacy-first world, while realising the health of the advertising ecosystem, is discussed. Wendy McEwan, head of marketing, communications & digital, APAC, KnightFrank [...]
ATS Singapore 2019: The Evolution of the Service Layer Model
ExchangeWire CEO Ciaran O'Kane chairs this discussion at ATS Singapore on how the service layer is evolving, along with its relationship with the tech layer. Sonal Patel, president, programmatic services, Asia Pacific, Dentsu Aegis Network; Michel de Rijk, CEO, APAC, [...]
ATS Singapore 2019: How Publisher Ad Monetisation is Changing
In this discussion at ATS Singapore 2019, the shift in publisher ad monetisation from display to video formats was discussed, with ExchangeWire's head of content Lindsay Rowntree chairing Tom Simpson, VP, brand and exchange, APAC, AdColony; Hari Shankar, CEO, Singapore [...]
ATS London 2019: What Does Programmatic Mean for OOH?
In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director [...]
Permutive's David Reischer on Edge Computing vs. Cloud Computing
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies. Reischer discusses: - The challenges of central data processing involved with [...]
ATS London 2019: Europe's TV Story
The way in which technology, media buying and data is changing the multi-billion dollar TV advertising ecosystem was the subject of this conversation at ATS London 2019. Vincent Flood, editor in chief, Video Ad News led proceedings with insight from [...]
ATS London 2019: Following the Audience - Why Brand Marketers Need to Invest in Mobile
With the "year of the mobile" becoming more of an ongoing concern rather than a specific annual period, ATS London 2019 saw this discussion on why the time is finally right for brands to invest in mobile environments, and how [...]
DoubleVerify's Andrew Giordano on Connected TV & Fraud
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Andrew Giordano, VP of revenue operations at DoubleVerify, to discuss the programmatic opportunities in Connected TV (CTV) and the increasing risk of fraud in the sector. Giordano discusses: - Areas within CTV [...]
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