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The Wires Global 2020: The Winners
Today [10 December] ExchangeWire announced the winners of its fourth annual awards programme, The Wires Global. Since launching The Wires, ExchangeWire has been honoured to reward the best work and innovation coming out of the ad tech industry, even more [...]
The Wires APAC 2020: The Winners
Today [9 December] ExchangeWire announced the winners of its second annual awards programme, The Wires, for the APAC region. Since launching The Wires APAC it has been an honour to be able to reward the best work and industry innovation [...]
SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data
In this episode of TraderTalkTV, ExchangeWire's head of content, Lindsay Rowntree, is joined by Silverbullet's co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future. In this episode Torrielli discusses: - What the contextual targeting landscape [...]
Novatiq's Tanya Field on Targeting in the Newly Anonymous Web
In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web. In this session, Field discusses: - How publishers and buyers can make the most [...]
The MadTech Webcast: Privacy Trends in Media and Publishing
On this episode of The MadTech Webcast, Ciaran O'Kane, CEO at ExchangeWire, is joined by Zachary Faruque, marketing solutions engineer at OneTrust, to discuss privacy trends in media and publishing, and the evolution of user consent in ad monetisation. In this [...]
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The Evolution of Programmatic in JAPAC, with Andy Tu
In the latest MadTech Webcast, Ciaran O’Kane, ExchangeWire CEO, was joined by Andrew Tu, APAC managing director, OpenX, to discuss the state of programmatic in JAPAC, following research carried out by ExchangeWire, in association with OpenX, delving into the drivers [...]
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Heineken, Gousto & The Trade Desk: How to Adapt Marketing Strategies in 2020
In the latest MadTech Webcast, ExchangeWire's Lindsay Rowntree was joined by Philippa Snare, The Trade Desk; Ron Amram, Heineken and Tom Wallis, Gousto, to discuss how marketers can adapt their strategies during this unprecedented times. The session covered: - The importance for [...]
The MadTech WebCast: Nate Woodman on the Quandary of Identity in a Privacy-First World
Make sure you catch the third episode of the MadTech WebCast from ExchangeWire, where Nate Woodman and Ciaran O'Kane share their thoughts on identity, one of the industry's top priorities in 2020. With first-party data environments soon to become the norm, will it [...]
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