Video

• TraderTalk TV: Medyanet's Dogus Yildirim Gives an Overview of the Turkish Data-Driven Ad Market

  12 years ago Trader Talk

  

  Medyanet is a massive European sales house based in Istanbul with O&O - as well as represented - interests across traditional publishing, TV, radio and digital media (currently representing about 10 billion Turkish impressions per month). In true European [...]

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• TraderTalk TV: MediaMath's Greg Williams Gives An Overview Of Deal ID

  12 years ago Trader Talk

  

  In our second edition of TraderTalk TV we invite Greg Williams, Co-Founder and VP of Business Operations EMEA & APAC at MediaMath, in to discuss Deal ID. What is it? How does Deal ID affect the buy and sell side? [...]

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• TraderTalk TV: Spider.io CEO Douglas de Jager Discusses the Issues Around Viewability

  12 years ago Trader Talk

  

  In true ad tech style, we are performing a pivot on one of our popular features. TraderTalk - now rebranded as TraderTalk TV - was ExchangeWire's successful podcast series, featuring lengthy interviews with senior global figures in the ad tech [...]

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• TraderTalk: Switch Concepts Discuss Its Solution, Holistic Yield Management, Linking Users Across Multi-Devices And Concepts Around Linked Data

  13 years ago Trader Talk

  

  Switch Concepts is one of the more interesting companies currently operating in the European ad tech space. Switch Concepts, like all the great companies in the space, has very much operated under the radar. It now works with several big [...]

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• TraderTalk: Neal Richter, Chief Scientist at the Rubicon Project, Discusses Scaling RTB, The DealID And Why Internal Auctions Are Truncating Liquidity For Sellers

  13 years ago Trader Talk

  

  We love a proper tech debate at ExchangeWire. On this edition of TraderTalk we speak to Neal Richter, Chief Scientist at the Rubicon Project. Here he discusses the infrastructure required to scale RTB globally, how Rubicon knitted together its recent acquisitions [...]

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• TraderTalk: The Rise Of Big Data In Digital Marketing

  13 years ago Trader Talk

  

  This is a special TraderTalk on the rise of Big Data in digital advertising. This session is co-hosted by Paul Silver, Chief Strategy Officer, ExchangeWire and Kate Tickner, Digital Media Executive, EMEA at IBM Netezza. They talk to Ciaran McConaghy, Marketing [...]

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• TraderTalk: Adform Discusses Its Buy-Side Strategy And Why A Customised Solution Is A Requisite For Scaling Across Europe

  13 years ago Trader Talk

  

  Adform is a buy-side/advertising ad serving platform headquartered in the Nordics, with a presence in all the major European markets. Martin Stockfleth Larsen, Director of Marketing and New Business, and Gustav Mellentin, Co-Founder, Director sat down with ExchangeWire this week [...]

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• TraderTalk: Adnologies Discusses Its Buy-Side Stack And The Shift To Data-Driven Buying Across Europe

  13 years ago Trader Talk

  

  Adnologies is a German-based ad technology solution provider that has ambitious to offer a buy-side alternative to the Google stack across Europe. In this edition of TraderTalk, ExchangeWire's Paul Silver and Ciaran O'Kane speak to Andreas Schwibbe, CEO, Adnologies and [...]

• Rubicon's Oliver Whitten Discusses The Growth of PMPs, The End-To-End Stack Quandary, As Well As European Sell-Side Trends

  13 years ago Trader Talk

  

  Oliver Whitten is the Commercial Director, EMEA at the Rubicon Project. Here Whitten discusses the growth of Private Market Places, which has been key part of Rubicon's core offering over the past twenty-four months. The end-to-end stack is also discussed as [...]

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• TraderTalk: Brian Fitzpatrick, European Managing Director at Adap.tv, Discusses The High Growth Video Ad Market & Adoption Of Automated Buying In The Channel

  13 years ago Trader Talk

  

  Brian Fitzpatrick is European Managing Director at Adap.tv, and a speaker at this year's epic ATS London event. Here Fitzpatrick discusses a number of different themes including the growth of automated buying in the video ad channel, the key differences between [...]

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