Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Chris LeMay Discusses The New Publicitas SSP Proposition And The Role VisualDNA Will Play In The Pan-European Publisher Strategy
Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay discusses VisualDNA's role in the new Publicitas project, and what the new SSP solution will mean for premium European publishers. What [...]
Criteo IPO Watch: Why The Retargeting King Will Have To Build The Ecommerce Stack Pre-IPO
The role of online retail is ever changing and facing constant disruption by the socially connected web. Despite this, ecommerce remains a major part of internet’s ecosystem, with continued growth on the horizon. One company that is emerging as the major [...]
Toby Ross Discusses Fairfax's New Audience Extension Proposition
Toby Ross is Head of Strategic Alliances at Fairfax Media. Here he discusses the new audience extension partnership with Google, as Fairfax looks to leverage its audience across dynamic inventory, and whether this move is a precursor to the [...]
Phil Duffield, Managing Director Adap.tv, Discusses The Growth Of Video RTB In The APAC Region And Publisher Adoption
Phil Duffield, Managing Director Adap.tv, discusses the growth of Video RTB in the APAC region, publisher adoption of the buying mechanism and some key infrastructure problems that currently is holding back the market. Is the fusion of TV and video applicable [...]
Damian Blackden Discusses His New Appointment at Adnologies; Outlines Product Offering And Roll-Out With CEO Andreas Schwibbe
Adnologies announced this week that Damian Blackden will be joining the company as international CEO, as the European buy-side tech provider aims to roll-out its buy-side "stack" solution across Europe. Blackden worked as President, International at Annalect: Omnicom Media Group’s [...]
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The German Buy-Side View: Unique Digital's Dustin Deunert Gives The Agency Perspective On The Growth Of The Data-Driven Display Market
Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising eco-system in Germany, the realities of the market, the agency approach and the uniquedigital strategy around automated buying. What were your [...]
Dentsu Acquires Aegis: The Ripple Effect Of The Big Agency Consolidation
Aegis has been on the market for a while, allegedly. First, there was talk about Havas buying - or maybe even Publicis or WPP. However in the end it was Dentsu, the cashed-up Japanese media-buying behemoth, that finally took Aegis [...]
Dirk Freytag Discusses His Move To The Rubicon Project, The Sales House Approach And The State Of The German Data-Driven Ad Market
Dirk Freytag, a veteran of the German digital advertising space, announced this week he was joining Rubicon to help build out its proposition across German-speaking markets, including Germany, Austria and Switzerland. Here Freytag discusses why he is joining Rubicon, the [...]
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Vivaki's Ros Allison Discusses Cross-Platform Buying Strategy, AOD’s Multi-Platform Addressability And The Growth Of The Data-Driven Ad Market In The Region
Ros Allison is a Director at Vivaki. Here she discusses Vivaki's cross-platform approach in the APAC marketplace, AOD’s multi platform addressability and the growth of the data-driven market in the region. You’ve recently launched a world first offering in the addressable [...]
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