editorial

Articles by ExchangeWire

• The Next Frontier in Ad Tech Innovation: Exploring the 10 Millisecond Opportunity with Index Exchange’s John Tigg  

  4 days ago News

  

  John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean for advertisers? Can you expand on the new opportunity [...]

  Ad TechAdvertiserAdvertising

• Ad Tech in MENA - Growth and Challenges Ahead

  3 weeks ago News

  

  Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded… 

  Ad TechAgentic AIAIAppsAttentionMENAResearch

• Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action

  3 weeks ago News

  

  Roxanne Harley, head of growth at Azerion UK, expands on the biggest challenges advertisers are facing this year, focusing on fragmentation. She examines what's needed to make omnichannel campaigns work, and details how unified activation in action can look. What [...]

  AdvertiserAdvertisingFragmentationOmnichannel

• AI Killing Search? That’s Too Simplistic

  3 weeks ago News

  

  Kate Ross, co-founder & CEO, eight&four, takes a look at how AI is impacting search - and how it’s rewiring, rather than destroying, search behaviour. If you work in marketing, your LinkedIn, X, and Reddit threads are probably full of "SEO [...]

  AISearch

• Don’t Give Away the Advantage: Bring AI to Your Data

  4 weeks ago News

  

  Freddie Turner, managing director, Chalice AI EMEA, looks at the power of bringing your own AI layer in your business… In 2025, advertisers don’t just need AI - they need AI that comes to them. Too many "AI-powered" solutions still require [...]

  AIDataPrivacy

• Smarter Audiences: Closing the Gap Between Definitions & Real Behaviour

  1 month ago News

  

  In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this is culminating in greater adaptability and performance. Audience planning has long relied on segmentation. It’s how we bring structure to the chaos [...]

  AudienceTargeting

• Winning Love and Loyalty in the Age of AI’s Infinite Memory

  2 months ago News

  

  Brand loyalty, once linear, is now fluid, thanks to the rise of LLMs, and heightened expectations of personalisation. But in an era of high churn, razor-thin 2% conversion rates, economic headwinds, and fierce competition, how well are brands really keeping [...]

  AIBrandsLoyalty

• Surviving Google Zero: What's Next for Publishers?

  2 months ago News

  

  Mark Smith takes a look at what the rise of LLMs and AI summaries means for the publishing industry… The evolution of Google has always presented both headaches and opportunities for publishers. With each new update, a new set of rules would [...]

  BrandsGooglePublisher

• If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?

  2 months ago News

  

  In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms...

  CurationMarketingSocial Media

• “Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness

  2 months ago News

  

  JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

  DOOHMarketingOmnichannelOOHProgrammatic