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Articles by ExchangeWire
Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem
Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night...
The Survival of the Scarcest: Why AI Favours the Premium Publisher
In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI...
Programmatic Trends & Predictions for 2026: Industry Experts Share What’s Next
Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026...
The Zombie Industry: How Publishers Keep Surviving Their Own Death
Alanna Laforet looks at the long-rumoured demise of publishers, and how they survive because of tech innovation, not despite it...
“AI didn’t create the cracks in the system, it exposed them”: Q&A with Oz Etzioni, Clinch
We sat down with to Clinch CEO and co-founder Oz Etzioni to discuss the impact of AI on advertising workflows…
Ad SpendAd TechAgentic AIAIArtificial Intelligenceattribution
“Agility is at the Heart of the Indie Model”: Femi Taiwo, Assembly Global
In this Q&A, Femi Taiwo, managing director at Assembly Global in MENA, shares his perspective on the evolving independent agency landscape...
Aceex's Dariia Kutsopal on Ad Tech Challenges, Maintaining Stable Performance, and Tougher Privacy Regulations
Dariia Kutsopal of Aceex looks at the biggest current challenges for ad tech companies, from privacy regulations to signal loss and measurement...
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