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Articles by ExchangeWire
“Agility is at the Heart of the Indie Model”: Femi Taiwo, Assembly Global
In this Q&A, Femi Taiwo, managing director at Assembly Global in MENA, shares his perspective on the evolving independent agency landscape...
Aceex's Dariia Kutsopal on Ad Tech Challenges, Maintaining Stable Performance, and Tougher Privacy Regulations
Dariia Kutsopal of Aceex looks at the biggest current challenges for ad tech companies, from privacy regulations to signal loss and measurement... Aceex AceeX is an ad tech platform that connects publishers and advertisers for seamless, transparent, and effective ad trading. Our [...]
"ID-free supply is not a consolation prize; it is closer to content that signals live intent": Q&A with Matthew Beck, Nano Interactive
We spoke to Matthew Beck of Nano Interactive, about DSP- vs SSP-centric activation, and how agentic AI could reshape programmatic pipes...
ATS 2026: Discover Our Host Cities
ExchangeWire's ATS event series is back and bigger than ever in 2026. Here's where we'll be...
Plotting the Future of the Open Web in 2026
Our 2026 predictions series rolls on apace, and today we’re looking at the future of the open web. What will our experts predict…?
AI and Publishers in 2026: Compete or Collaborate?
Our expert panel looks at how the publishing industry can make the most of AI and use it to benefit their output…
Creative Optimisation in the Age of AI: Predictions on a New Craft
In the third AI piece in our 2026 predictions series, we look at how creative optimisation is changing in the era of AI. What do they expect to see next year?
Agentic AIAICreativeGenerative AIOpenAIOptimisationPredictions
Seedtag's Brian Gleason on Neuro-Contextual Ads and the Future of Contextual Advertising
Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at why relevance is about human connection. He also looks into [...]
Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026
As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic...
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