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Articles by ExchangeWire
Seedtag's Brian Gleason on Neuro-Contextual Ads and the Future of Contextual Advertising
Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at why relevance is about human connection. He also looks into [...]
Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026
As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic...
"Commercial opportunities don’t get bigger than this": Lotame on the 2026 FIFA World Cup
In this Q&A with Christopher Hogg, CRO of Lotame, we discuss the opportunities for brands and marketers around the 2026 FIFA World Cup - set to be a massive global event.
AI and Programmatic: The Agentic Age?
In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026….
MENA: The Middle East is Witnessing the Rise of the Micro-Influencer
Harry Menear looks at the rise of the micro-influencer in the MENA region, as consumers increasingly resent traditional advertising. How do authenticity and AI come into play, and what does the future hold for MENA's influencer economy? It feels awfully [...]
Predictions 2026: A New Era for TV?
Predictions season kicks off with one of the hottest topics in media - the power of TV. What does our panel of industry experts think will shift in 2026?
Adsquare’s Tom Laband on the Power of Location Data in a Privacy-First Programmatic World
ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in programmatic advertising. Adsquare Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate programmatic campaigns using cutting-edge location [...]
Powering the Future of First-Party Data Activation with AUDIENCES' Hugh Stevens
Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation, and how customer strategy should evolve...
Experian’s Sarah Robertson on the Rise of Super Signal Aggregators: What Does the Industry Gain?
Sarah Robertson, chief product officer at Experian Marketing Services, looks at the rise of super signal aggregators (SSAs). She examines what industry members can gain, from helping them adhere to privacy regulations, to enabling more precise and relevant targeting. How [...]
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