editorial

Articles by ExchangeWire

• Performics' Rob Georgeson on AI Rewriting the Rules, Publishers' Dwindling Traffic, and Diversification

  1 week ago News

  

  Rob Georgeson, head of performance media at Publicis' Performics, examines how AI has been changing the game.

  AIPublisherSearch

• Mobupps' Yaron Tomchin on Championing Gender Equality and DEI in Ad Tech

  1 week ago News

  

  Yaron Tomchin, CEO of Mobupps, discusses the importance of championing gender equality and diversity, equity, and inclusion (DEI) in the ad tech space. Ad tech is an industry built on disruption. Yet when it comes to gender equality and leadership [...]

  Ad TechDiversity

• Agentic AI Will Reshape Commerce, But Only Infrastructure Can Unlock It

  2 weeks ago News

  

  Aaron Simpson, founder of Kindred, explains why this invisible layer is about to become the most strategic asset in advertising and commerce. Kindred Kindred operates the world’s first scaled Commerce Media Network - combining a Commerce Monetisation Network, our Shopper Data product [...]

  Agentic AIE-CommerceMonetisation

• DMEXCO 2025: What We Learned About DOOH

  2 weeks ago News

  

  Emma Labrador, CMO at Displayce, tells us why DOOH was a hot topic at DMEXCO 2025... Walking through the halls of DMEXCO this year, one thing was striking: DOOH was not just present, it was everywhere. Panels, research sessions, and discussions [...]

  AttentionDOOHOOHProgrammatic

• What Will the Advertising Industry Look Like in Five Years?

  3 weeks ago News

  

  Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030...

  Ad TechAI

• The Next Frontier in Ad Tech Innovation: Exploring the 10 Millisecond Opportunity with Index Exchange’s John Tigg  

  3 weeks ago News

  

  John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean for advertisers? Can you expand on the new opportunity [...]

  Ad TechAdvertiserAdvertising

• Ad Tech in MENA - Growth and Challenges Ahead

  1 month ago News

  

  Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded… 

  Ad TechAgentic AIAIAppsAttentionMENAResearch

• Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action

  1 month ago News

  

  Roxanne Harley, head of growth at Azerion UK, expands on the biggest challenges advertisers are facing this year, focusing on fragmentation. She examines what's needed to make omnichannel campaigns work, and details how unified activation in action can look. What [...]

  AdvertiserAdvertisingFragmentationOmnichannel

• AI Killing Search? That’s Too Simplistic

  1 month ago News

  

  Kate Ross, co-founder & CEO, eight&four, takes a look at how AI is impacting search - and how it’s rewiring, rather than destroying, search behaviour. If you work in marketing, your LinkedIn, X, and Reddit threads are probably full of "SEO [...]

  AISearch

• Don’t Give Away the Advantage: Bring AI to Your Data

  2 months ago News

  

  Freddie Turner, managing director, Chalice AI EMEA, looks at the power of bringing your own AI layer in your business… In 2025, advertisers don’t just need AI - they need AI that comes to them. Too many "AI-powered" solutions still require [...]

  AIDataPrivacy