editorial

Articles by ExchangeWire

• Agentic AI: Beyond the Buzzword

  15 minutes ago News

  

  Ad tech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. But now, something bigger is brewing. With great computing power comes great pressure to build end-to-end ad engines. And that’s exactly why leaders [...]

  Ad TechAI

• How AI is Changing the Ad Tech Industry Beyond Just Automation

  10 hours ago News

  

  Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [...]

  Ad TechAIDSPPersonalisationSSP

• From Risk to Reward: Navigating Brand Safety in 2025

  1 week ago News

  

  "Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]

  AudienceBrand SafetyPublisher

• Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

  2 weeks ago News

  

  Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their real-world impact across industries, and the future of advertising in a privacy-first world. Contextual targeting has transformed remarkably over the [...]

  Ad TechAdvertiserAdvertisingAIPrivacy

• The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?  

  3 weeks ago News

  

  Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising ecosystem? Harry Menear examines the evolution of SSPs and DSPs. Thanks largely to trade media coverage over the last few years, [...]

  Ad TechDSPSSP

• How Partnerships Create More Authentic Brand Experiences in Gaming

  1 month ago News

  

  Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...]

  BrandsGamingPartnership

• JWP Connatix Now Available in AWS Marketplace

  1 month ago News

  

  JWP Connatix, the leading video technology and monetisation platform, today (April 15th, 2025) announced its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This offering empowers businesses to seamlessly scale their video delivery and monetisation strategies, [...]

  MarketingMediaMonetisationVideo

• Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation  

  2 months ago News

  

  In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as a result of the fragmented connected TV (CTV) ecosystem. She also expands on the role played by context, as well [...]

  CampaignContextCTVDisplay

• Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

  2 months ago News

  

  With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders… Between a rock and a hard place Digital marketing is facing a dichotomy.  On one hand [...]

  Ad TechCookiesDataDisplayFirst-Party DataPost-CookiePrivacy

• Zero-Party Data: How to Make it Work for You

  2 months ago News

  

  With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, [...]

  DataMarketingPersonalisation