editorial

Articles by ExchangeWire

• Don’t Give Away the Advantage: Bring AI to Your Data

  3 days ago News

  

  Freddie Turner, managing director, Chalice AI EMEA, looks at the power of bringing your own AI layer in your business… In 2025, advertisers don’t just need AI - they need AI that comes to them. Too many "AI-powered" solutions still require [...]

  AIDataPrivacy

• Smarter Audiences: Closing the Gap Between Definitions & Real Behaviour

  1 week ago News

  

  In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this is culminating in greater adaptability and performance. Audience planning has long relied on segmentation. It’s how we bring structure to the chaos [...]

  AudienceTargeting

• Winning Love and Loyalty in the Age of AI’s Infinite Memory

  3 weeks ago News

  

  Brand loyalty, once linear, is now fluid, thanks to the rise of LLMs, and heightened expectations of personalisation. But in an era of high churn, razor-thin 2% conversion rates, economic headwinds, and fierce competition, how well are brands really keeping [...]

  AIBrandsLoyalty

• Surviving Google Zero: What's Next for Publishers?

  4 weeks ago News

  

  Mark Smith takes a look at what the rise of LLMs and AI summaries means for the publishing industry… The evolution of Google has always presented both headaches and opportunities for publishers. With each new update, a new set of rules would [...]

  BrandsGooglePublisher

• If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?

  1 month ago News

  

  In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms...

  CurationMarketingSocial Media

• “Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness

  1 month ago News

  

  JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

  DOOHMarketingOmnichannelOOHProgrammatic

• Social: So what if it’s just media?

  2 months ago News

  

  In part 2 of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ‘So What?’

  AdvertisingSocial Media

• 'Agility and Impact': the Biggest Current Opportunities in Audio

  2 months ago News

  

  From podcasts to music streaming services and smart speakers, audio content is experiencing a resurgence - bringing with it new opportunities for brands to connect with audiences in a more personal and immersive way... Aceex AceeX is an ad tech platform that [...]

  AudioPodcastProgrammaticStreaming

• Why the Human Touch Still Matters to an AI-Driven Media

  2 months ago News

  

  Emily Shaw, digital account director, The Kite Factory takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete—it’s becoming more valuable than ever...

  Agentic AIAIAutomationBrand SafetyBrandsMedia buying

• The Future of Media Buying is Here – and It’s Not Walled in by Big Tech  

  2 months ago News

  

  Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying. A new approach to digital advertising innovation is here.  From [...]

  Big TechContentMedia buyingProgrammatic