editorial

Articles by ExchangeWire

• When Screens Converge: What is the Future of CTV and OOH?

  1 week ago News

  

  Johnny O'Neill of VideoElephant gathers his thoughts on what the DPAA's Video Everywhere Summit revealed about the CTV and OOH landscapes...

  CTVDOOHOOH

• Can You Vibe Target in the Outcomes Era?

  1 week ago News

  

  In this op-ed, Luc Benyon takes a look at agentic age, and the barter deal we cut when we trade in vibes... It seems the era of agentic advertising has officially begun. With the launch of Ad Context Protocol, AI-powered ad [...]

  Ad TechAITargeting

• Intent IQ's Yoad Shloosh on Privacy-First Advertising, Identity Loss and Attribution

  3 weeks ago News

  

  Yoad Shloosh, head of EMEA at Intent IQ, examines differences between the US and UK markets when it comes to identity and privacy-first advertising

  Ad TechCookiesDataEMEAFirst-Party DataPrivacy

• Performics' Rob Georgeson on AI Rewriting the Rules

  1 month ago News

  

  Rob Georgeson, head of performance media at Publicis' Performics, examines how AI has been changing the game.

  AIPublisherSearch

• Mobupps' Yaron Tomchin on Championing Gender Equality and DEI in Ad Tech

  1 month ago News

  

  Yaron Tomchin, CEO of Mobupps, discusses the importance of championing gender equality and diversity, equity, and inclusion (DEI) in the ad tech space. Ad tech is an industry built on disruption. Yet when it comes to gender equality and leadership [...]

  Ad TechDiversity

• Agentic AI Will Reshape Commerce, But Only Infrastructure Can Unlock It

  1 month ago News

  

  Aaron Simpson, founder of Kindred, explains why this invisible layer is about to become the most strategic asset in advertising and commerce. Kindred Kindred operates the world’s first scaled Commerce Media Network - combining a Commerce Monetisation Network, our Shopper Data product [...]

  Agentic AIE-CommerceMonetisation

• DMEXCO 2025: What We Learned About DOOH

  1 month ago News

  

  Emma Labrador, CMO at Displayce, tells us why DOOH was a hot topic at DMEXCO 2025... Walking through the halls of DMEXCO this year, one thing was striking: DOOH was not just present, it was everywhere. Panels, research sessions, and discussions [...]

  AttentionDOOHOOHProgrammatic

• What Will the Advertising Industry Look Like in Five Years?

  1 month ago News

  

  Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030...

  Ad TechAI

• The Next Frontier in Ad Tech Innovation: Exploring the 10 Millisecond Opportunity with Index Exchange’s John Tigg  

  1 month ago News

  

  John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean for advertisers? Can you expand on the new opportunity [...]

  Ad TechAdvertiserAdvertising

• Ad Tech in MENA - Growth and Challenges Ahead

  2 months ago News

  

  Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded… 

  Ad TechAgentic AIAIAppsAttentionMENAResearch