editorial

Articles by ExchangeWire

• billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market

  3 days ago News

  

  billups' EMEA CEO James McEwan and managing director UK Nick Bell, examine the current state of out of home (OOH) advertising and how its role is evolving as demands for data and optimised performance increase. They look at how media [...]

  DataOOHUK

• Experian’s Sarah Robertson on the Rise of Super Signal Aggregators: What Does the Industry Gain? 

  3 days ago News

  

  Sarah Robertson, chief product officer at Experian Marketing Services, looks at the rise of super signal aggregators (SSAs). She examines what industry members can gain, from helping them adhere to privacy regulations, to enabling more precise and relevant targeting. How [...]

  Ad TechSuper Signal Aggregator

• Transparency in CTV Advertising: What Buyers Are Asking For

  1 week ago News

  

  Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.

  CTVTransparency

• Beyond Impressions: Why Attention Will Drive Media Success in 2026

  2 weeks ago News

  

  Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year. Attention has been a buzzword in the media industry for more than a while and, like most hot [...]

  AttentionOptimisation

• The Browser Wars are Back, Baby!

  2 weeks ago News

  

  OpenAI have launched Atlas, Perplexity have launched Comet. The age of AI driven search is truly here and the fight is on for the future of the web. Harry Menear looks at the latest in the global browser wars. There has [...]

  AIGoogleOpenAISearch

• When Screens Converge: What is the Future of CTV and OOH?

  4 weeks ago News

  

  Johnny O'Neill of VideoElephant gathers his thoughts on what the DPAA's Video Everywhere Summit revealed about the CTV and OOH landscapes...

  CTVDOOHOOH

• Can You Vibe Target in the Outcomes Era?

  1 month ago News

  

  In this op-ed, Luc Benyon takes a look at agentic age, and the barter deal we cut when we trade in vibes... It seems the era of agentic advertising has officially begun. With the launch of Ad Context Protocol, AI-powered ad [...]

  Ad TechAITargeting

• Intent IQ's Yoad Shloosh on Privacy-First Advertising, Identity Loss and Attribution

  1 month ago News

  

  Yoad Shloosh, head of EMEA at Intent IQ, examines differences between the US and UK markets when it comes to identity and privacy-first advertising

  Ad TechCookiesDataEMEAFirst-Party DataPrivacy

• Performics' Rob Georgeson on AI Rewriting the Rules

  2 months ago News

  

  Rob Georgeson, head of performance media at Publicis' Performics, examines how AI has been changing the game.

  AIPublisherSearch

• Mobupps' Yaron Tomchin on Championing Gender Equality and DEI in Ad Tech

  2 months ago News

  

  Yaron Tomchin, CEO of Mobupps, discusses the importance of championing gender equality and diversity, equity, and inclusion (DEI) in the ad tech space. Ad tech is an industry built on disruption. Yet when it comes to gender equality and leadership [...]

  Ad TechDiversity