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Articles by ExchangeWire
Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network
Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [...]
Precision in the Age of Identity: Redefining Audience Curation
Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic As the post-cookie era unfolds and signal fragmentation becomes the norm, curation has evolved [...]
The AI Monetisation Dilemma: Beyond Keywords and Clicks
In this article, Aaron Simpson, founder, Kindred, details how AI systems can be used effectively for monetisation, without compromising user experience. As AI tools like ChatGPT, Claude, and Meta AI evolve into full-fledged consumer assistants, they face a fundamental problem: how [...]
Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook
Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast Asia region, in the privacy-first, post-cookie landscape. Digital advertising in Southeast Asia is going through a major reset. With Singapore and [...]
Trainline Leverages PubMatic's Commerce Media Technology to Scale Programmatic Advertising Across Europe
PubMatic, an independent technology company shaping the future of digital advertising's supply chain, today (June 3rd, 2025) announced an expanded partnership with Trainline. The partnership incorporates both onsite and offsite capabilities, allowing agencies and advertisers to utilise Trainline's rich first-party data [...]
Buying Certainty in Uncertain Times: Why Programmatic Delivers Stability for Brands
Franck Vidal, director, Southeast Asia sales & partnerships of ATS Singapore 2025 event sponsor Vistar Media, looks at why programmatic is a constant in a constantly moving marketplace… Uncertainty is becoming the new normal. From shifting global supply chains to fluctuating [...]
How AI is Changing the Ad Tech Industry Beyond Just Automation
Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [...]
From Risk to Reward: Navigating Brand Safety in 2025
"Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]
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