Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Consolidation in Digital Audio: Now & Next

  4 years ago News

  

  In this feature article, ExchangeWire examines investment within the digital audio space over the course of the last nine months, how programmatic is fuelling funding initiatives, and the effect of consolidation upon the sector. Consolidation in digital audio is booming. As [...]

  AudioPodcastProgrammatic

• How are CTV Ad Breaks Evolving?

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica, discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV (CTV) streaming, alongside the fixes available. If the promise of the addressable TV landscape is ever [...]

  Ad ServerCTVOTT

• Strength in Australian Programmatic: Q&A with Mitchell Greenway, OpenX

  4 years ago News

  

  In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC - 2021 report. What do you think is behind the [...]

  Ad TechAgencyAPACAUNZProgrammaticPublisher

• Twitter in USD$809.5m (£592.2m) Settlement; Freshworks in USD$1.03bn IPO

  4 years ago News

  

  In today's ExchangeWire news digest: Twitter in USD$809.5m (£592.2m) settlement; Freshworks in USD$1.03bn (£754m) IPO; and Mirakl raises USD$555m (£406m). Twitter in USD$809.5m (£592.2m) settlement Twitter has announced it has reached an agreement to settle a class-action lawsuit, which alleged that the [...]

  DataE-CommerceInvestmentIPOLegal

• Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

  4 years ago News

  

  Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetisation platform. The acquisition will create a platform for global publishers which can [...]

  CTVM&AVideo

• Fivetran Nets USD$565m & Acquires HVR; Activision Blizzard Under SEC Investigation

  4 years ago News

  

  In today's ExchangeWire daily news digest: Fivetran nets USD$565m (£413m) and acquires HVR; Activision Blizzard under SEC investigation; and Sorare raises USD$680m (£497m) for NFT fantasy gaming. Fivetran nets USD$565m (£413m) and acquires HVR Automated data integration company Fivetran has announced that [...]

  BlockchainGamingInvestmentLegal

• Post-Pandemic Pitching: Q&A with Ryan Kangisser, MediaSense

  4 years ago News

  

  Following "significant" investment from private equity firm Apiary Capital LLP in August, ExchangeWire speaks to Ryan Kangisser, managing partner, strategy, at MediaSense to discuss how the funding will be used to scale the advisory group, along with how marketers can [...]

  AdvertiserCovid-19MarketerMediaMedia Spend

• Google Abusing Market Position in India - CCI Probe; Tencent Partially Lifts Rival Link Blocks

  4 years ago News

  

  In today's ExchangeWire news digest: Google abusing market position in India - CCI probe; Tencent partially lifts rival link blocks; and Ketch secures additional USD$20m (£14.6m). Google abusing market position in India - CCI probe Google has been committing anticompetitive practices relating [...]

  AlibabaChinaDataGoogleIndiaInvestmentPrivacyTencent

• Programmatic Audio for Marketers

  4 years ago News

  

  Following the Interactive Advertising Bureau’s Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers [...]

  AudioMarketerProgrammatic

• Live Entertainment and Mobile Gaming: Q&A with Live Tech Games

  4 years ago News

  

  Following a £2.5m investment led by ITV's Studio 55 Ventures arm, ExchangeWire speaks to Live Tech Games co-founders Samuel Worsley and Nathan Moore on the rise of live interactive entertainment, and how traditional broadcasters are examining opportunities within the rapidly [...]

  GamingInvestmentMobilePartnershipTV