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• Adelaide Announces AFP, Adelaide for Publishers, Including Free Attention Audits - The New York Times Joins as Launch Client 

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces a new suite of attention measurement and activation tools designed for media owners called Adelaide for Publishers (AFP). The New York Times has joined as the launch client for AFP. Adelaide’s metric, [...]

  AttentionMonetisationOmnichannelPublisher

• Clicks & shifts: Yahoo Study Reveals Daily Habits & Perceptions Towards Mobile Apps & Digital Services in Singapore

  2 years ago News

  

  Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insights into the digital landscape and potential societal concerns. Findings from the study [...]

  DigitalE-CommerceMobileResearch

• LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV

  2 years ago News

  

  Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a [...]

  CTVResearchStreaming

• ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

  2 years ago News

  

  ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]

  AnalyticsProgrammaticPublisherUniversal Identifiers

• Proveedor de tecnología de publicidad en vídeo outstream AdPlayer.Pro presenta nuevas funciones programáticas

  2 years ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha lanzado actualizaciones de subasta programática, mejorando su plataforma publicitaria de vídeo. Como se indica en el anuncio oficial de la compañía, las nuevas funciones de subasta en tiempo [...]

  Ad TechBiddingProduct LaunchProgrammatic

• AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features

  2 years ago News

  

  AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. As stated in the official company’s announcement, the new real-time auction features, termed "Performance-Based Waterfall," empower users to [...]

  Ad TechBiddingProduct LaunchProgrammatic

• Mint Accelera Lo Sviluppo Internazionale e Conferma La Leadership Nel Mercato Enterprise Software per L’ Advertising Resource Management

  2 years ago News

  

  MINT, SaaS company internazionale leader nell’ Advertising Resource Management, conferma nel 2023 una crescita record con un aumento del +40% dei ricavi rispetto all’anno precedente e un significativo incremento del numero dei propri clienti, pari al +70%, attivi in differenti [...]

  Ad TechRevenueSaaS

• Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks

  2 years ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [...]

  Header BiddingPrebidProduct LaunchPublisher

• EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

  2 years ago News

  

  Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration marks a significant milestone in enhancing media quality transparency, as Adelaide becomes the first attention [...]

  AttentionMarketerMeasurement

• NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

  2 years ago News

  

  NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities.  NumberEight has reimagined user identity management through AI technology and [...]

  BrandsIdentityIn-AppPartnership