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Articles by ExchangeWire

• Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns

  3 years ago News

  

  Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [...]

  AnalyticsAttentionMeasurementResearch

• Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns 

  3 years ago News

  

  Sharethrough, a top global independent omnichannel ad exchange, is launching  GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study [...]

  BrandsCampaignCTVEnvironmentalOmnichannel

• MINT crea una rivoluzione nel mondo dell’Advertising con l’obiettivo di potenziare il know-how dell’essere umano attraverso l'Intelligenza Artificiale.

  3 years ago News

  

  Il software ideato da MINT offre alle aziende l’alleato fondamentale per la migliore gestione di tutte le risorse di advertising, come un ERP o un CRM fanno in altri ambiti aziendali. Grazie all’implementazione e all’utilizzo dell’intelligenza artificiale, ora si è [...]

  Ad TechAIAutomation

• MGID and Playmaker Enter Partnership to Deliver Contextual Native Advertising to Playmaker’s Web Audience

  3 years ago News

  

  MGID, the global advertising platform, announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. The partnership will see the direct integration of MGID’s native ads across Playmaker’s [...]

  ContextualMediaNativePartnership

• Domino’s Completes First Contextual & Attention-Powered Campaign with GumGum & Playground xyz

  3 years ago News

  

  In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market, Domino’s worked with the [...]

  Ad TechAttentionCampaignContextual

• Chris Vincelli Joins Bidstack as VP of Enterprise Partnerships

  3 years ago News

  

  Bidstack, the leading in-game advertising and video game monetisation platform, today (May 24th, 2023) announces the appointment of Chris Vincelli as VP of enterprise partnerships.  He will work with existing gaming and programmatic advertising partners while also building new relationships with [...]

  AppointmentGamingIn-GameMonetisationProgrammatic

• MiQ Appoints Leading Media & Technology Executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board

  3 years ago News

  

  MiQ, a leading global programmatic media partner, proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its global statutory board.  “It’s an honour to welcome Zillah and Rob to our statutory [...]

  AppointmentMediaProgrammatic

• impact.com Continues Momentum in the First Quarter, Fueled by Client Growth, New Products & Partnership Events

  3 years ago News

  

  impact.com, the world’s leading partnership management platform, announced the company’s continued momentum in Q1, with client acquisition, new product offerings, and the company’s sold-out Partnerships Experience (iPX) conference.  During the quarter, impact.com added more than 200 brands and partners to its [...]

  Ad TechEventsInvestmentPartnership

• LoopMe Launches Next Generation of its Intelligent Marketplace

  3 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (May 23rd, 2023) launched its new Intelligent Marketplace for buyers and sellers, enabling a smarter programmatic ecosystem where supply partners receive high value of [...]

  AIProduct LaunchSupply SideSustainability

• Samsung TV Plus Sees Exceptionally High Viewability Rates

  3 years ago News

  

  Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus.  Samsung’s [...]

  CTVMeasurementViewability