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Research by DAIVID Reveals the Most Terrifying Ad of All Time
An Uber Eats campaign that warns about the dangers of running out of treats on Halloween night is the scariest ad of all time. That’s according to new research from creative effectiveness platform DAIVID, which ahead of Fright Night has [...]
MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation
MiQ, the leading global programmatic media partner, today (October 26th, 2023) announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers [...]
Channel Factory Appoints Sujoyee Chatterjee as Senior Director of Product Marketing
Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing. Bringing over a decade of ad tech experience with her, Sujoyee will be continuing to expand on Channel Factory’s impressive [...]
Lumen Research Announces Philippa Snare as New Chair of the Board
Lumen Research, the global attention technology company, has appointed Philippa Snare as the new chair of the board, as the business continues to grow globally and attention to advertising becomes integrated across the planning, activation, and measurement activities of brands [...]
Adsquare Partners with ID5 to Enhance Ad Relevance
ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers and marketers, to enhance audience addressability across European markets. By leveraging ID5’s cross-device capabilities, Adsquare aims to improve the availability [...]
MadTechMoney Set to Take Place 31st October 2023
FirstPartyCapital’s flagship event MadTechMoney returns on the 31st October 2023, bringing together leading figures across the ad tech/martech industry and the investment community to discuss key investment trends. Returning after the inaugural event held in October 2022, which attracted over 200 [...]
Dan Best Joins Creative Effectiveness Platform DAIVID As Strategic Advisor
Creative effectiveness platform DAIVID today (October 24th, 2023) announced it has hired digital media leader Dan Best as strategic advisor, to clients. Best, who has held senior roles at companies including Teads, Unruly (now Nexxen), and The Telegraph, will be responsible [...]
Former Senior Executive from P&G Joins Cedara Advisory Board to Help Drive Sustainable Innovation in the Media Industry
Cedara, The Carbon Intelligence Platform, is excited to announce a significant addition to its Advisory Board, Gerry D’Angelo, former VP, global media at Procter & Gamble (P&G), is bringing his wealth of expertise and passion for sustainability to further strengthen [...]
AlgoriX & LiveRamp Partner to Accelerate Addressability for the Mobile Advertising Ecosystem
AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as [...]
Seedtag's New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data
Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology, Liz. With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage [...]
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