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MediaMath Will Join Yieldfest Programmatic Research Forum 2023 as Strategic Partner
The Yieldfest Programmatic Research Forum 2023, taking place on June 13th in London, is delighted to announce that MediaMath has joined the event as a strategic partner. MediaMath is a technology company helping advertisers worldwide overcome complex marketing challenges and fostering [...]
Crimtan Partners with Autovia & Haymarket to Create Highly Sought-After Dashboard for Auto Industry
Programmatic and data solution experts Crimtan has announced a partnership with Autovia and Haymarket to give car sellers in-depth access to customer car buying intent signals from 2 out of 3 prospective car buyers. This collaboration comes as the 2023 car [...]
IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2023 in Madrid today (May 23rd, 2023), that digital advertising spend in Europe increased by 9.8% in 2022 to achieve [...]
PubMatic & Havas Media Help Brands Exceed Viewability Target in Cookieless Environments
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023) announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals [...]
Smile Wanted Marketplace Signs with IAS for Brandsafety
In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS. IAS's "brand safety" and "brand suitability" algorithms strengthen Smile Wanted's proprietary technology: the "SW Filter". The "SW Filter" is founded on 3 technological fundamentals: [...]
ShowHeroes Introduces New Video Format for Connected TV: Voice Command Branded Player
ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues its development of engaging ad formats in the connected TV environment with the launch of Voice Command Branded Player. Delivered exclusively on the big screen, CTV, a Voice [...]
InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year
InMobi, a leading provider of mobile marketing and monetisation technologies, won big at the MMA Smarties Awards during the organisation’s May 18th gala for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named [...]
BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™
Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3. Through this partnership, Media [...]
Integral Ad Science Earns Industry’s First MRC Accreditation for CTV Viewable Impressions
Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [...]
IAB Europe Releases Guide to Attention in Digital Marketing
Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is becoming increasingly difficult. To address this challenge, today (May 18th, 2023) IAB Europe, the European-level association for the digital marketing [...]
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