ExchangeWire PressBox
Articles by ExchangeWire
IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (June 28th, 2022) released its full 2021 AdEx Benchmark Report following the release of the study highlights in May. The report is the definitive guide [...]
Adsquare Partners with DSP Displayce
June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest [...]
Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement
Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...]
Adludio & Realeyes Find Interactive Engagement is the Ultimate Attention Metric
Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes, an emotion AI platform for measuring human response, into the effectiveness of interactive advertising. Analysing a range of different approaches [...]
DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3
DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...]
RTB House Announces its Membership of the GARM Initiative
RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with GARM (The Global Alliance for Responsible Media). This project-based partnership reinforces RTB House’s commitment to online brand safety in advertising, [...]
Hivestack Appoints Benjamin Abbatiello as Global SVP of Publisher Solutions
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (June 23rd, 2022) announced the appointment of Benjamin Abbatiello as new Global SVP, publisher solutions. Previously, Abbatiello held executive roles at various notable ad tech [...]
Newsroom AI launches Conversational Content Creation Platform Under the Name of Public
Today (June 21st, 2022), Newsroom AI, a London, UK- based content creation platform expands their technology portfolio with a new conversational content product under the name of Public. The new offering complements the company’s flagship Stories creation suite, licensed by leading [...]
Acast Announce 45% of Podcast Listeners Started Listening to Podcasts in the Past Year
Acast, the world’s largest independent podcast company has today (June 21st, 2022) unveiled the results of new podcast listener research conducted in collaboration with Nielsen. The study of 2,002 UK and Irish adults who consume podcasts at least monthly found [...]
Popular Tradertalks
Latest Posts
-
Two Ways to Ruin the Wine: When Good Inventory Goes Bad -
Digest: Walmart Bringing Shopper Data to Linear TV -
Digest: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn -
AI: The Threat and The Opportunity -
"Education is still the biggest gap.": Kevin Smyth, Vistar Media on Programmatic DOOH
Follow ExchangeWire