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Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers
Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed. The study investigated consumer engagement in [...]
The GoodNet Partners With Scope3 to Make Every Campaign Across its Sustainable Ad Network Carbon-Neutral
Sustainability Ad Network, The GoodNet, announced a partnership with Scope3, the source of truth for programmatic supply chain emissions data. Through this deal, every campaign running across The GoodNet’s network of sustainability publishers will be carbon neutral, having its carbon [...]
Audigent Releases the Retail Media Playbook
Audigent, the leading data activation, curation, and identity platform, has unveiled The Retail Media Playbook, a comprehensive guide on how nearly all retailers and advertisers can pursue a proven, scalable path forward to capture the massive opportunity in retail media [...]
VeraViews Included on IAB Global Vendor List
Verasity, an ad tech company that prevents invalid traffic across digital video advertising, announces today (July 19th, 2022) the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews [...]
GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [...]
Adomik Presented H1 2022 Results in the French Programmatic Market at Programmatic Barometer Event
Alliance Digitale (IAB France) hosted its fourth edition of its Programmatic Barometer in-person event presented by Philippe Framezelle, managing director of Adverline, Arthur Millet, general director of Alliance Digitale, and Jean-François Bernard, CPO of Adomik. This French market study, initiated in [...]
StackAdapt Enables In-Game Inventory Through Global Leader Anzu
North American-based DSP StackAdapt has partnered with Anzu.io, the world’s most advanced in-game advertising platform, to leverage its in-game advertising inventory. The move means advertisers in North America and EMEA using StackAdapt’s DSP can now reach gamers programmatically across mobile, [...]
Tug Continues Growth with Appointment of New Head of Biddable Media UK
Digital performance marketing agency, Tug, has announced the appointment of Daniel Capon as head of biddable media in the UK. Capon, who joins from media communications agency, Starcom, will oversee Tug’s paid media team in London to deliver data-led, highly [...]
Broadsign Extends Programmatic Ecosystem with Broadsign Reach Header Bidder
Broadsign, the leading out-of-home (OOH) advertising platform, today (July 19th, 2022) released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the [...]
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