ExchangeWire PressBox

Articles by ExchangeWire

• OMG Teads Successfully Carry Out Cookieless Campaigns in Malaysia for LG

  4 years ago News

  

  Teads announced the results of the first cookieless test campaign in partnership with OMG Malaysia for its client, LG. Amid a transition deriving from the imminent removal of third-party identifiers in Chrome, this digital implementation is also the first of [...]

  APACCampaignCookielessTargeting

• NumberEight Partners with Otonal to Deliver Contextual Intelligence to Audio Apps in Japan

  4 years ago News

  

  NumberEight’s contextual intelligence platform will empower Otonal’s audio publishers to deliver the right ads to the right audience at the right time. NumberEight signed an exclusive deal with the Japanese digital audio ad company, Otonal Inc. Otonal will begin sales of [...]

  AdvertiserAIAudioContextualJapan

• Smartclip Announces New Diversity Equity & Inclusion Committee to Set Higher Standards in the Ad Tech Industry

  4 years ago News

  

  The DEI Committee will work closely with Smartclip management to ensure tight alignment with the organisation's overall business strategy, and to help institutionalise practices that support and accelerate diversity, equity, and inclusion goals Smartclip, the ad tech unit of RTL Group, [...]

  Ad TechAddressabilityDiversityPeopleTV

• DoubleVerify Exposes ‘ViperBot’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over USD$8M Each Month

  4 years ago News

  

  The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and redirecting them to avoid detection DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data, and [...]

  AnalyticsCTVDataFraudMeasurement

• Talon Outdoor & VIOOH Partner to Expand Digital Out of Home Capabilities

  4 years ago News

  

  Out of Home (OOH) media specialists Talon Outdoor and the leading global digital OOH marketplace, VIOOH, have formed a strategic partnership to enable Talon’s clients to activate smart, dynamic DOOH campaigns. The new partnership will utilise VIOOH’s exclusive access to premium [...]

  DOOHOOHPartnership

• Yahoo Names Alicin Reidy-Williamson as Chief Diversity & Culture Officer

  4 years ago News

  

  Yahoo, the global media and tech company, today announced the appointment of Alicin Reidy-Williamson to chief diversity and culture officer, where she will lead Yahoo’s diversity, equity, and inclusion (DEI) efforts globally, in addition to building upon Yahoo’s passionate and [...]

  AppointmentDiversityPeopleTechnology

• Grapeshot Founder & ‘Pioneer’ of Contextual Advertising John Snyder Joins Illuma Technology 

  4 years ago News

  

  John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor.  Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global ad tech data provider, which [...]

  Ad TechAIContextualData

• Cheetah Digital’s 2022 Global Digital Consumer Trends Index Reveals Privacy Messaging and Loyalty Insights

  4 years ago News

  

  2022 Digital Consumer Trends Index offers survey data on what customers expect from brands in the post-pandemic landscape Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, unveiled the five key trends shaping the state of relationship marketing [...]

  MarketingPersonalisationPrivacy

• InMobi Launches Meson a Comprehensive Independent Mediation Platform to Help Reshape the Mobile Mediation Market

  4 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform, designed to help publishers white label it as an in-house solution. Publishers will get to fully own [...]

  ContentDiversityMonetisationTransparency

• PubMatic Expands Leadership Team in EMEA

  4 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the expansion of its EMEA leadership team further solidifying the company’s commitment to providing local market expertise in the region. Hitesh Bhatt has been promoted to [...]

  CTVEMEAOmnichannelOTTPeople