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Articles by ExchangeWire

• Manadge creates transparency in programmatic revenue for Prisma Media Group

  5 years ago News

  

  Prisma Media, a leading digital media group in France, has been working with Manadge, the most advanced analytics platform for publishers, since 2020 to monitor and control its global programmatic revenue.  The media group called on Manadge to improve the quality [...]

  Ad TechAgencyAnalyticsDisplay

• Prisma Media automatise l'identification des agences avec la technologie Manadge

  5 years ago News

  

  Prisma Media, premier groupe média digital en France, travaille avec la plateforme Manadge depuis 2020 pour piloter l’ensemble de ses revenus programmatiques, en Deals et en Open Auction.  Le groupe média a fait appel à Manadge pour améliorer la qualité des [...]

  Ad TechAgencyAnalyticsDisplay

• The Financial Times opts to partner with Brand Metrics for brand lift measurement globally

  5 years ago News

  

  Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration for several years and a [...]

  AdvertisingDigital MarketingMeasurementPartnership

• Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop

  5 years ago News

  

  Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs).  Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game [...]

  AppsGamingIn-GamePartnership

• Merkle B2B Announces Integration of gyro and Merkle | DWA

  5 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, today formally integrates leading B2B agencies gyro and Merkle | DWA, retiring the brand names, and creating a major unified force for innovation and growth in [...]

  AgenciesBrandsUKUX

• Blue Billywig Continues Expansion with Senior Media Hire in the EU Region

  5 years ago News

  

  Following hot on the heels from recent senior hires in the Nordics and Singapore, all-in-one online video platform Blue Billywig today announces the appointment of Hugo ten Brink to drive business development across Europe. Hugo is an industry veteran, with a [...]

  AppointmentEUVideo

• Croud Strengthens Luxury Digital Marketing Offer with Acquisition of VERB

  5 years ago News

  

  Croud, the award-winning digital marketing agency working with some of the world’s leading brands, has acquired of VERB Brands, the leading luxury performance marketing agency. The news marks Croud’s first UK acquisition since receiving funding from private equity investment firm LDC [...]

  AcquisitionBrandsDigital Marketing

• TheViewPoint Releases Intelpoint Machine Learning Algorithm for Bidding Optimisation

  5 years ago News

  

  TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with [...]

  CTVDeveloperDisplayDSPVideo

• Good-Loop Launches Green Watermark For Climate-Friendly Ads

  5 years ago News

  

  Global ad tech platform Good-Loop today launched a new green watermark that shows consumers whether an online ad is environmentally-friendly.   Digital campaigns contribute significantly to the ad industry’s global carbon footprint. A typical online campaign emits 5.4 tonnes of carbon dioxide [...]

  Ad TechEnvironmentalSustainability

• Didomi Releases Preference Management Platform

  5 years ago News

  

  Didomi, a global leader in consent and preference management, is announcing today the public release of its Preference Management Platform (PMP). With this new solution, already deployed globally among clients such as Hilti, Pierre & Vacances Center Parcs, Decathlon, or [...]

  PersonalisationPMPPrivacy