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Teads Announces Strategic Data Partnership With Acxiom
Teads, the global media platform, announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting [...]
Xaxis’ Trent Durfee Joins Global Attention Measurement Platform Amplified Intelligence as Head Of Product
Leading attention measurement platform Amplified Intelligence has announced Xaxis’ Trent Durfee has joined the company as its new head of product. Led by world-renowned academic Professor Karen Nelson-Field, Amplified Intelligence is on a mission to change the way media is traded, [...]
Silverbullet Unveils 4D Outcomes, Connecting Context and Analytics To Drive Outcomes
4D, a division of Silverbullet, introduced 4D Outcomes, the first contextual solution that surfaces insights and recommendations through real-time data. By using the most advanced data science algorithms and machine learning, marketers are able to identify and target the right [...]
Lily’s Kitchen Reaches Over 1 Million New Pet Lovers in 8 Months With Taboola High Impact
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (6 October) announced the impressive results of its 2021 campaign with pet food company Lily’s Kitchen, which has reached over 1.1 [...]
Integral Ad Science Appoints Two Senior Hires in Southeast Asia
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (6 October) announced two new appointments in Southeast Asia (SEA) including Lindsay Williams as Country Manager and Peter Angelis as Director, Agency Partnerships. In their new roles, [...]
Internet Users Can Now Give Free Charity Donations Just by Browsing Online
A UK ad tech company has created a way for people to make free donations to their favourite charities - just by browsing the internet. Ad tech platform Good-Loop has launched a free-to-use, privacy-powered web plugin called Tabs for Good [...]
Carbon Partners with Xandr to Enable Publishers to Deliver Machine-Driven Audiences into Major DSPs for Higher Programmatic Yields
Carbon, the first-of-its-kind revenue management platform, has announced a new strategic alliance with Xandr, AT&T’s advanced advertising company, to leverage Xandr Curate for improved audience deliverability and monetisation. Carbon combines automated categorisation and a scored data taxonomy with real-time revenue [...]
Paul Cranwell, Former Managing Director of UK’s Audio Agency Radio Works, Joins AdTonos to Accelerate the Global Growth of the Company
AdTonos, run by Radio Net Media which successfully monetises podcasts, audiobooks, music and radio streams of over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Paul Cranwell as senior VP of strategic partnership to support [...]
Verve Group Acquires Match2One
Media and Games Invest subsidiary Verve Group, a privacy-first omni-channel ad platform, announced the acquisition of Match2One — an easy to use, self-service platform for customer acquisition — bringing new capabilities to Verve Group’s performance marketing solutions. Founded in 2015 and [...]
Ogury Nomme Blandine Kouyaté au poste de Chief People Officer
Ogury, le spécialiste du brand advertising sur mobile, annonce la nomination de Blandine Kouyaté en tant que chief people officer. Elle aura pour mission de faire entendre la voix des collaborateurs d’Ogury et de leur proposer la meilleure expérience employé [...]
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