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NapoleonCat Forms Strategic Partnership with RTB House Group
RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate [...]
Comscore Expands Partnership with Eyeota to Deliver First-Of-Its-Kind Contextual Solution in the Americas and Asia
Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, to create a first-of-its-kind cookie-free targeting capability for brands and [...]
Adform Appoints Experienced Brand Marketing Executive Barbara Daliri Freyduni to Board of Directors
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Barbara Daliri Freyduni as a new Member of the Board. Barbara Daliri Freyduni is a seasoned business executive who brings more than twenty years [...]
Fifty Launches their Award-Winning Cookieless Solution, FiftyAurora
In direct response to GDPR & changing browser policies negating the viability of third-party cookies and other digital IDs, Fifty developed a cookieless programmatic buying technology that scales across all digital channels. Built for the cookieless future, FiftyAurora provides a [...]
Zefr, Leader in Brand Suitability for Video, Appoints Jan Jacoby as Commercial Director DACH
Zefr, the global data company for brand suitability in video, has today announced the appointment of Jan Jacoby as commercial director DACH. Jacoby joins Zefr after five years of management and digital consulting within ad tech and martech, including providing counsel [...]
Use of First-Party IDs Overtakes Cookies for the First Time
With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW programme to help advertisers become less reliant on cookies. In several markets, including the UK, Germany, Norway and Denmark, advertisers [...]
Adform Appoints New Publisher Business Development Director for Western Europe
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced the appointment of Anne-Sophie Zeller as Publisher Business Development Director for Western Europe. Zeller will collaborate with the Sales and Customer Success teams to grow [...]
Mark Atkinson Appointed to VP of Adobe EMEA Alliance & Enterprise Sales
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson to the position of VP Adobe EMEA alliance & enterprise sales lead for Merkle and dentsu’s CXM Service Line, with a focus [...]
TheViewPoint Announces New Partnership with Cinedigm
An innovator in digital transformation for over two decades, Cinedigm's core mission is to entertain the world by building a wide portfolio of channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD [...]
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