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Sublime Announces Data Partnership with Skyrise Intelligence
Sublime, which has recently been acquired by the Azerion Group, offers impactful, tailor-made and unobtrusive advertising experiences in the United-Kingdom and abroad, is now using insights from Skyrise Intelligence, enabling businesses to leverage mobile phone data for more effective planning [...]
Xandr Furthers Integrations with Industry IDs and Advances Proprietary Modelled and Contextual Solutions
Xandr, AT&T’s advanced advertising company, today (27 October) announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions [...]
Silverbullet’s Contextual Outcomes Engine, 4D, Introduces the Industry’s Leading Dimensions Marketplace
4D, the next-generation Context Outcomes Engine built by Silverbullet, announces an industry-first contextual marketplace. By bringing together the most advanced technology and a brand-new Dimensions Marketplace, 4D enables businesses to accurately connect with consumers in a privacy-compliant way for marketers, [...]
impact.com Announces New Product Functionality For B2B SaaS Through Partnership with HubSpot
Today (27 October), impact.com, the leading global partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace. This follows impact.com’s recent announcement highlighting the company’s significant [...]
AdPlayer.Pro Outstream Video Ads Solutions Provider Releases Upgrades to Programmatic Video Ad Server Functionality
AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, have introduced significant upgrades to its video ad server features, particularly focusing on the programmatic ad campaign configuration. According to the company’s announcement, the released functionality includes, among other things, the [...]
El Proveedor de Soluciones de Publicidad en Vídeo Outstream AdPlayer.Pro Presente Actualizaciones a la Funcionalidad Programática del Servidor de Publicidad
AdPlayer.Pro, un proveedor internacional de soluciones avanzadas de publicidad en video outstream, ha introducido mejoras significativas en las funciones de su servidor de publicidad en vídeo, enfocándose particularmente en la configuración de campañas publicitarias programáticas. Según el mensaje oficial, la nueva [...]
Tremor International Signs Exclusive Global Partnership with VIDAA for ACR Data
Tremor International Ltd., a global leader in Video and Connected TV (CTV) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximise yield on their digital advertising inventory, today (26 October) announced a [...]
Kevel Partners with Green Places to Become Carbon Neutral
Kevel, a leading provider of ad serving APIs, announce a new partnership with Green Places, a network that helps businesses become more sustainable. The ongoing partnership will enable Kevel to offset its company footprint and is part of Kevel’s recurring [...]
Agencies and Brands Get Ready For “Age of Attention”; Partner with Playground xyz
In an increasingly complex landscape where advertisers fight for precious share of consumer attention, innovative agencies and brands have started to look beyond viewability measures and into true attention metrics in order to drive better ad effectiveness. By measuring and optimising [...]
Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences
smartclip, Europe’s largest open ad tech platform for broadcasters and streaming services, have published a comprehensive white paper, entitled "Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences", which provides a framework for advertisers based on the [...]
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