ExchangeWire PressBox
Articles by ExchangeWire
Ogury: Blandine Kouyaté Nominata nuova Chief People Officer
Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi la nomina di Blandine Kouyaté in qualità di chief people officer. Nel suo ruolo, la manager si farà portavoce delle esigenze dei dipendenti con l’obiettivo di creare il miglior [...]
Ogury Appoints Blandine Kouyaté as Chief People Officer
Ogury, a global technology leader in mobile brand advertising, is happy to announce the appointment of Blandine Kouyaté as chief people officer. In her role, Blandine will be responsible for bringing the voice of Ogury’s people to the table and [...]
Cookieless Targeting and Measurement Expands in Japan and South Korea
As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie and ID free audiences in Japan and South Korea. With these two countries, Digiseg’s cookieless audience data is now available in six APAC countries: Hong Kong, Singapore, [...]
Amobee Partners with ID5 to Pioneer an EMEA Cross-Device Graph Solution for the Post-Cookie World
Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity [...]
Global Attention Platform Amplified Intelligence Raises AUD$3m In Oversubscribed Post-Seed Funding Round Led By TEN13
Global attention measurement platform Amplified Intelligence today (30 September) announced it has closed a post-seed funding round of AUD$3m (£1.6m). The round is led by TEN13 - a market-leading investment syndicate co-founded by Aussie tech entrepreneur and Shark (‘Shark Tank’) Steve [...]
Hawk Expands its Omni-Channel Capabilities with Anzu’s In-Game Advertising Platform
Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today (30 September) announced a global partnership with Anzu, the world’s most advanced in-game advertising platform. The deal enables advertisers using the Hawk DSP to run their [...]
Myntelligence Becomes MINT, the New Brand that Creates Real Value from Digital Business, Making the World of ADV Sustainable and Accessible to All
In the digital era, companies are increasingly looking for sustainable business models. In the digital world, sustainability means participating in creating a digital society on a human scale. MINT, thanks to its Artificial Intelligence algorithms and its ability to automate the [...]
DoubleVerify Partners with TikTok to Measure Viewability and Invalid Traffic
DoubleVerify (DV), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality [...]
Smart Becomes the First SSP to Collaborate with White Bullet to Safeguard Quality in the Digital Media Landscape
IP protection company White Bullet and independent ad tech platform Smart AdServer today (29 September) announce a global partnership designed to help eradicate the scourge of piracy from the global media landscape. White Bullet’s platform detects piracy across multiple digital ecosystems, [...]
Sublime Reinforces its Analysis and Contextual Semantic Targeting Capabilities with Sirdata
Anticipating the deprecation of third-party cookies scheduled for 2023, Sublime enhances its products and services through the contextual and semantic technology of Sirdata, leader in addressability. The impetus of this direct integration is to strengthen Brand Suitability and Semantic Intelligence [...]
Popular Tradertalks
Latest Posts
-
The Stack: The AI Visibility Race -
The Rise of Proprietary Signal Vendors (PSVs) -
Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart -
Mosquito Bites and the Advertising Attribution Itch -
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
Follow ExchangeWire