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Digiseg and mediasmart Partner to Bring Cookie and ID Free Audience Targeting to Mobile and CTV
Digiseg, a global provider of cookie and ID free audience data provider have partnered with mediasmart , a leading mobile-first advertising platform based in Madrid, Spain to expand targeting capabilities for users of mediasmart’s programmatic platform. Digiseg’s cookieless technology expands mediasmart’s [...]
Admix Raises $25m Series B to Monetise the Metaverse with In-Play
Admix, the leading In-Play monetisation company that bridges the gap between gaming content and brands, today (26 October) announces that they have raised USD$25m (£18.1m) in a Series B round to scale up its In-Play solution worldwide; and establish it [...]
VDX.tv Releases 2021 EMEA Holiday Video Advertising Guide for Brands and Retailers
VDX.tv, a global video advertising technology company have released their 2021 Holiday Video Advertising Guide “Navigating Consumer Shopping Expectations This Season” for EMEA brands and retailers. This year’s holiday period offers great opportunities for brands, but it also brings stiff competition. [...]
H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report: 50% YoY Increase in Open Programmatic CTV Ad Spend
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]
Verve Group Announce Sameer Sondhi and Ionut Ciobotaru as Co-CEOs
Verve Group, a global consumer-first advertising suite, today (21 October) announced that chief revenue officer Sameer Sondhi and chief product officer Ionut Ciobotaru will become the co-CEOs of Verve Group. Remco Westermann, currently the CEO of both Verve Group and [...]
ID5 Launches IdentityCloud, the Comprehensive Identity Solution for Digital Advertising
ID5, the market-leading identity provider for digital advertising, announce the launch of IdentityCloud, a comprehensive suite of services enabling all digital advertising stakeholders to improve addressability and measurement capabilities across channels and environments. Increasing regulations across the world, restrictions to the [...]
Adnami Appoints New Publisher and Agency Sales Directors to Strengthen London Team
Tech company, Adnami, have announced two new hires to join its London team: Alex Barstow as publisher sales director, UK, and Tom Carr as agency sales director. Adnami specialises in programmatic, high-impact advertising solutions and works with a growing portfolio of [...]
Azerion Set to Become European Digital Powerhouse Following Strategic Acquisition of Inskin Media
Azerion, the fast-growing digital entertainment and media platform, today (21 October) announces the acquisition of leading multi-screen, high-impact digital advertising company, Inskin Media. This integration into the Azerion platform serves the company’s ambitions to become the leading European digital entertainment and [...]
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