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• Pubstack lanza un producto de optimización para aumentar el valor del inventario publicitario de los editores

  5 years ago News

  

  Pubstack, la plataforma de optimización del rendimiento publicitario, ha lanzado el primer módulo de su nuevo producto de optimización automatizada. El módulo utiliza tecnología avanzada y permite a los editores implementar Smart Ad Refresh y generar ingresos publicitarios extra de [...]

  Ad TechAdvertiserInventoryMonetisationPerformanceProduct LaunchProgrammaticPublisherRevenue

• Smart s'associe à Oracle Contextual Intelligence pour renforcer la brand safety pour les éditeurs et les annonceurs

  5 years ago News

  

  Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]

  Ad TechAdvertiserAgencyBrand SafetyBrand SuitabilityDigitalPartnershipPublisherSSP

• Sojern y Roiback llegan a un acuerdo estratégico para impulsar la venta directa y rentabilidad hotelera.

  5 years ago News

  

  Sojern, plataforma de marketing digital especializada en turismo, y Roiback, empresa tecnológica líder en la gestión del canal directo de cadenas hoteleras y hoteles independientes, han llegado a un acuerdo estratégico para ofrecer soluciones de marketing multicanal y optimización tecnológica [...]

  APACDigital MarketingLATAMMiddle EastPartnershipTechnology

• Sojern & Roiback Partners to Increase Hoteliers' Direct Bookings & Profitability

  5 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct [...]

  APACDigital MarketingLATAMMartechMiddle EastPartnershipTechnology

• Smart integrates with Oracle Contextual Intelligence to strengthen publishers' & advertisers' brand safety

  5 years ago News

  

  Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]

  Ad TechAdvertiserAgenciesBrand SafetyDigitalMartechPartnershipPublisherSSPTechnology

• Impact Opens Office In Denmark With Experienced Agency Director Announced

  5 years ago News

  

  The leading partnership management platform, Impact, founded in the US in 2008, has announced the opening of an office in Copenhagen, Denmark, amid the continued expansion of its EMEA team and rapid growth of the global partnerships technology company. [...]

  AppointmentEMEAPartnership

• IAS Study Shows Ad Context Increases Memorability Up to 40%

  5 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this [...]

  AdvertisingContextualCookielessDigital MarketingPost-Cookie

• Apollo Funds Complete Acquisition of Yahoo

  5 years ago News

  

  Apollo Global Management, Inc. (NYSE: APO) (together with its consolidated subsidiaries, “Apollo”) today (6 September) announced that funds managed by its affiliates (the “Apollo Funds”) have completed the acquisition of Yahoo - formerly Verizon Media - one of the world’s [...]

  AcquisitionPartnership

• Ogury: Fabien Magalon nominato Chief Publisher Sales Officer

  5 years ago News

  Ogury, azienda creatrice del Personified Advertising, annuncia oggi la nomina di Fabien Magalon in qualità di chief publisher sales officer. Con questo incarico, il manager sarà responsabile della definizione della strategia di offerta globale, guidando il team internazionale dedicato agli [...]

  Ad TechAppointmentPublisher

• Ogury nomme Fabien Magalon au poste de Chief Publisher Sales Officer

  5 years ago News

  Ogury, the Personified Advertising company, annonce la nomination de Fabien Magalon au poste de chief publisher sales officer. Il aura pour missions de définir la stratégie de l’entreprise côté éditeurs, de diriger l'équipe Publishing internationale d'Ogury et de contribuer au [...]

  Ad TechAppointmentPublisher