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InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World
Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming [...]
Passendo and OAO Launch Strategic Partnership in the US
Passendo, Europe’s leading platform for in-email advertising commercialising newsletter inventory, has established a new commercial partnership with US-based ad operations specialists OAO. Since 2003 OAO has been offering ‘white glove’ ad management services for digital publishers and agencies from its four [...]
Adnami Partners with Omnicom Media Group in Sweden to Help Deliver High-Impact Advertising Programmatically
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high [...]
Zefr Appoints Kristi Argyilan to Board of Directors
Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, today announced the appointment of Kristi Argyilan to its board of directors. Kristi brings a wealth of leadership experience at the intersection of data, video and [...]
Epom Launches Powerful Revamped Version of Its DSP (4.7): Updated Bidding Rules, Bid Floor Price Optimiser & More
Epom is an ad tech company that designs products focused on meaningful advertising. One of its flagship products is Epom white-label DSP. In February 2021, the product reached a new milestone with the launch of version 4.7. The new release [...]
Picnic Partners with Therapy App, Spill, to Offer Remote Mental Health Support in Lockdown
Cocktail Fridays, virtual game nights, pizza making...Picnic have tried it all. But with lockdown number three feeling somewhat infinite, Picnic have found new ways to look after employee mental health, including all-in-one support app, Spill. London-based start-up, Spill, offers remote mental [...]
Picnic Continues Rapid Expansion with New Advisory Board Member, Andy Stevens
Industry veteran, Andy Stevens, has joined fast-growing social display leader, Picnic, as advisory board member. Stevens joins to help Picnic as they continue their rapid expansion, delivering intuitively-engaging social display ad formats on a unique marketplace of user-first mobile inventory. Stevens [...]
Intelligent Video Solutions (iVS) Partners with RSquared Global Ventures (R2GV) to Support Expansion Plans
iVS, a premium in-stream video advertising marketplace based in Singapore, has brought on R2GV as an advisor. R2GV, launched by Ranga Somanathan, previously CEO of OMG Singapore and Malaysia and Ravi Bhaya, ex-managing director at Publicis Media Indonesia, South Africa, [...]
Pubstack and Didomi Join Forces to Run the Online Event 'GDPR, TCF...How to Maximise Monetisation While Respecting User Choice in 2021?’
The last 2 years have seen a number of significant changes that impact the digital advertising ecosystem. Most of them are due to shifting expectations in society, with consumers demanding more privacy and choice. The regulatory expectations from Data Protection [...]
Now Available to Global Brands — DoubleVerify’s Authentic Attention™ Powers Campaign Effectiveness
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]
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