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Xandr Shares Comprehensive Approach to Identity
Xandr have shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients [...]
Magnite Research Finds 7 in 10 Brits Prefer Streaming Services to Broadcast TV
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV: The Future Forward” report, which finds that 69% of UK consumers prefer streaming services to broadcast linear TV. The study of 10,500 consumers across the UK, France, [...]
Silverbullet Launches 4D Context Outcomes Engine into US, Appoints New Board, and Global Growth Expert
Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing a new board, as well as a chief revenue officer specialising in growth. Former CRO of DoubleVerify, Mark Pearlstein, is [...]
Peer39 Unveils Contextual Data Marketplace, the First Cookie-free Data Marketplace
Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers' insights more [...]
Seedtag Releases Dynamic Placement Optimisation to Boost Contextual Advertising Performance
Seedtag, the leader in Contextual Artificial Intelligence in Europe and Latam, introduces Dynamic Placement Optimisation (DPO), a real-time software that boosts Contextual Advertising performance. DPO finds the optimal placement for each advertisement to be delivered, allowing advertisers to integrate their [...]
Zefr Selected as Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product Based on WFA and GARM Industry Standards
Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]
TheViewPoint and Undertone Launch an Interactive CTV Partnership
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalised and [...]
Advertising Platform Unruly Launches Full-Service Digital Creative Studio for Brands and Agencies
Leading video ad platform Unruly today announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation [...]
Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly with Seamless In-Game Advertising on the Unity platform
Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm [...]
Video Discovery Platform Primis Selected as Partner for Google Multiple Customer Management (MCM) Program
Primis, the leading video discovery platform for global publishers, has been selected as an official partner for Google’s Multiple Customer Management (MCM) program. The MCM program was established by Google to help publishers streamline the number of channel partners they work [...]
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