ExchangeWire PressBox
Articles by ExchangeWire
67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV
More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. The new study by Unruly - a company that [...]
Adverty and Mobile Game Developer Gold Town Games Enter into Strategic Partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within [...]
Anzu Welcomes Industry Expert Josh Schmiesing as a New Strategic Advisor
Anzu.io the world’s most advanced in-game advertising platform, is pleased to announce the appointment of Josh Schmiesing as a strategic advisor. A true global executive, Josh has experience leading brands spanning 65+ countries in the areas of research, marketing, advertising, [...]
Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report
Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualisation Software in the G2 Spring 2021 Report. It has also received recognition as a leader in two new categories; Small-Business [...]
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the [...]
BidMind by Fiksu Partners With The Media Trust to Ensure HQ Inventory
BidMind by Fiksu, a comprehensive DSP that provides granular targeting solutions for marketers, has partnered with The Media Trust, a digital risk management provider with a strong focus on securing the advertising supply chain. The partnership aims to ensure a [...]
IAS Launches First Industry-Wide Digital Ad Verification Training Program
Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification. "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions [...]
Ad TechAd VerificationDigitalIndustry InfrastructureProduct Launch
Ströer Extends Partnership with Hivestack
Hivestack, one of the world's leading programmatic digital out-of-home (DOOH) ad tech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilise Hivestack's Ad Server, [...]
Adnami Signs Agreement with Matterkind to Deliver High-Impact Formats Programmatically Across Nordic Markets
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets - Sweden, Denmark, Norway and Finland. Working together as strategic partners, [...]
Follow ExchangeWire