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Hivestack Appoints Louis-Philippe Denis as Global Chief Legal and Privacy Officer
Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Louis-Philippe Denis as chief legal and privacy officer. Bringing 20 years of experience in corporate law and privacy to Hivestack, Denis will report [...]
Ad Tech Startup Illuma Technology Set for Rapid Growth as it Joins PwC’s Prestigious Raise Programme
British ad tech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme. Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies. The technology reads the [...]
Vlogbox and Sprout Studios Partner to Distribute Animation Content On Roku
VlogBox, a content monetisation platform, and Sprout Studios, an animation studio, have announced a strategic partnership through which they aim to distribute and monetise Sprout Studios animations on Connected TV markets, starting with Roku. Connected TV is commonly considered as the [...]
Adverty Continues Rapid Expansion With Appointment Of Chief Financial Officer
Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as chief financial officer. Anders has been tasked to help manage the innovative technology company’s growth, following the launch of new offices and a raft of senior hires [...]
Miguel Araujo Joins Semasio as Director of Data Science
Semasio expands its leadership team and welcomes Miguel Araujo as director of Data Science, where he will be responsible for the data science department and report to Kasper Skou, CEO and co-founder. Miguel comes from Feedzai, where he most recently served [...]
Silverbullet Reaches Millions in Pro Bono Campaign to Support Trans Rights
Fast-growing data-smart marketing services company Silverbullet announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. Stonewall, Britain’s leading lesbian, gay, bisexual and trans equality charity, recently partnered with a broad collective [...]
Meetrics Viewability Benchmarks Q4/2020: Durchschnittliche Sichtbarkeitsraten von Display- und Videowerbung Sinken auf Jahrestiefstand
Im vierten Quartal nahm die Sichtbarkeitsrate für Display-Werbung deutlich ab, am drastischsten bei mobilen Umfeldern. Bei Video-Werbung setzt sich der Abwärtstrend fort und erreicht einen Jahrestiefstand. Im Jahresendgeschäft sank die durchschnittliche Sichtbarkeit von Display-Anzeigen um fünf Prozent auf 59 Prozent. Auch [...]
Meetrics Viewability Benchmarks Q4/2020: Video Viewability Takes Hit During End-of-Year Rush
The average viewability rate of video ads dropped significantly in the last quarter. Meanwhile, display ad viewability remained largely unchanged. Towards the end of a turbulent year of crisis, the international average video viewability rate fell below 90% to now 86%. [...]
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