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Didomi Wins Again on Appeal Achieving Dismissal of Nuisance Patent Infringement Suit By Veripath
Didomi, a Paris-based marketing technology company, has successfully won again on appeal in a US federal appeals court achieving the dismissal of a nuisance patent infringement lawsuit by Veripath, Inc. Veripath claimed that cookie consent notices on Didomi’s website violated [...]
Verizon Media Announces Simon Wheeler as Senior Director of Content, Expanding Remit to Southeast Asia and India
Verizon Media has announced the promotion of Simon Wheeler to senior director of content following significant growth of Verizon Media’s Australian media brands. Under his new regional remit Wheeler will lead editorial strategy in English-language regions including Australia, India and Southeast [...]
MGID Signs Exclusive Content Recommendation Contract with McClatchy
MGID, the global pioneer in native advertising, has today announced its exclusive partnership with local journalism publishing network McClatchy, looking to bring content recommendations across all of their assets with the aim of maximising user engagement, traffic and monetisation [...]
Smart and White Ops Partner to Safeguard Digital Advertising from Fraud and Abuse
Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising [...]
Sublime Introduces TopRoll®, a Proprietary New Video Ad Unit, Revolutionising Viewable Completion
Sublime, the Creative Solutions specialist, today announced the launch of a pioneering new video ad format for mobile devices, TopRoll®, offering fully viewable completion. With its new and inventive ad solution, Sublime brings together premium video and true viewability. TopRoll® is [...]
IDG adopts LiveRamp's Authenticated Traffic Solution
IDG, the world’s leading media technology company, has selected LiveRamp® (NYSE: RAMP), the leading data connectivity platform, as its trusted partner to connect premium authenticated inventory with advertiser demand. As part of its strategy to offset third-party cookie deprecation, IDG [...]
Xandr Shares Comprehensive Approach to Identity
Xandr have shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients [...]
Magnite Research Finds 7 in 10 Brits Prefer Streaming Services to Broadcast TV
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV: The Future Forward” report, which finds that 69% of UK consumers prefer streaming services to broadcast linear TV. The study of 10,500 consumers across the UK, France, [...]
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