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The Congruence Effect Report from IAS Shows Ad Context is Critical
Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer [...]
1plusX Raises USD $7.8m in First Closing of Series B Round Led by Swisscanto Invest
1plusX, the marketing intelligence platform today announces that it has secured USD $7.8m (£5.7m) in the first closing of its Series B funding round led by Swisscanto Invest, one of the leading asset managers in Switzerland with USD $220bn (£160.9bn) [...]
PubMatic Appoints Hitesh Bhatt and Jaidev Kakar to Lead Connected TV Solutions in EMEA
PubMatic Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced two senior appointments to support the company’s growing connected TV (CTV) business across Europe. Hitesh Bhatt was named director of Publisher Development, CTV and [...]
US Opposes Australia's Media Bill; Netflix Exceeds Q4 Projections
In today's ExchangeWire news digest: the US Office of Trade Representative voices opposition to Australia's News Media Bargaining Code; Netflix reports out-performing subscriber and revenue forecasts for Q4 2020; and ad-supported media sees engagement decline in the US and beyond. US [...]
SoundCloud Signs Agreement with AdsWizz For Exclusive Ad Sales Representation in 14 European Markets
SoundCloud, the world’s largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, today announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, [...]
Magnite Appoints Julie Selman as New UK Managing Director
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has announced the appointment of Julie Selman as its new UK managing director. Selman brings with her over 15 years’ experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, [...]
Taboola Joins Snap, Instagram, and Twitter in Introducing "Stories" Offering, Now For The Open Web
Taboola, the world’s leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating “stories” format that users love on social media, now on publisher sites for the [...]
FCC Makes $80bn in 5G Auction; A Third of IMAA Members Financially Stable After COVID
In today's ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA's members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will [...]
Passendo Solidifies its Growth with Three Strategic Hires in 2021
Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has continued its growth trajectory with three new hires in January spearheading its global business development in 2021. After back-to-back record revenue-making months in Q3 and Q4 in 2020, the team [...]
Google Acquires Fitbit; FTC Called on to Investigate Prime Cancellation Practices
In today's ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon's Prime for anti-cancellation tactics; and content recommendation "chum boxes" are as guilty of spreading [...]
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