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Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP
Adform, the Integrated Advertising Platform (IAP), has today announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the [...]
Roku Rescues Quibi's Content; CMA Investigates Google's Privacy Sandbox
In today's ExchangeWire news digest: Roku acquires the rights to collapsed Quibi's portfolio of content; the CMA launches a formal investigation into Google's plans for its Privacy Sandbox; and TikTok ends 2020 as the world's highest-grossing app. Roku buys rights to [...]
Twitter Acquires Podcast App Breaker; fuboTV Sees Success in 2020
In today's ExchangeWire news digest: Twitter boosts its plans for its own podcasting network by acquiring podcast app Breaker; live sports streaming service fuboTV reports better-than-expected results for 2020; and the US box office sees revenues crumble by 81%. Twitter builds [...]
Viacom Inks Hulu+ Live TV Carriage Deal; Influencer Impact Growing
In today's ExchangeWire news digest: ViacomCBS reaches a deal with Hulu+ Live TV for the virtual channel to carry 14 of its cable networks; a report from Klear finds that influencer reach and impact grew by 57% in 2020; and [...]
Alibaba Faces Antitrust Probe; Facebook and Google Allegedly Formed "Secret Pact"
In today's ExchangeWire news digest: Alibaba is investigated by Chinese regulators over allegations of anticompetitive behaviour; the US state attorneys general suit against Google and Facebook asserts that the firms formed an alliance to fend off antitrust probes; and November [...]
Bidstack Partners with Codemasters® to Drive Hands, Face, Space Messaging in DiRT Rally 2.0™ and GRID®
Codemasters® today partnered with Bidstack and the government to promote the ‘Hands, Face, Space’ health messaging in DiRT Rally 2.0™ and GRID®. The messaging is part of the Government’s efforts to get the essential messaging into more homes during the Christmas period, and remind [...]
Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World
Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent [...]
Allroll Introduces Attriboost, Attribution and Analytical Software for OTT Channel Owners
Allroll, the unique OTT marketing platform for video channel owners, is announcing the launch of its new product Attriboost, an innovative software solution for detailed analytics and attribution for OTT channels. Attriboost was created to help marketers and developers define, track, [...]
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