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Magenta Telekom and Readpeak Boost Awareness and Activations with Native Content-Driven Creatives
Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU. Roaming charges whilst abroad are always a source of concern when visitors and holidaymakers are travelling outside of the EU. [...]
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Content Ignite Launches Mobile SDK to Unify Web & In-App Advertising for Publishers
Content Ignite®, a monetisation and ad management platform for publishers, today (27th November, 2025) announced the launch of the Content Ignite® Mobile SDK, a new solution that enables high-performing, privacy-compliant advertising across iOS and Android apps. The Mobile SDK extends the [...]
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Adform & Spotify Power Smarter Multiformat Media Buying With Local Expertise & Global Reach
Adform, the most powerful and safe media buying platform built for game changers, announces the next chapter in its partnership with Spotify, the world’s most popular audio streaming subscription service. The direct integration of Adform into the Spotify Ad Exchange [...]
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Azerion Commits to Supporting Transparent & Responsible Political Advertising in Europe
Azerion, a leading European digital advertising platform, has adopted a framework of full transparency, compliance, and integrity when hosting political advertising. The move, which is in line with the European Union’s new legal requirements governing political advertising, underlines the company’s [...]
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Proper Sports Media Invests in Pixels to Accelerate Creator Economy Solutions
Proper Sports Media, the sports division of Kipling House Investments, today (26th November, 2025) announces a strategic investment in and partnership with Pixels, a creator platform that deepens engagement with fans across TV, web and digital out-of-home. This investment will [...]
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IAB Europe Releases New Study on the Adoption of Addressability & Measurement Solutions Across Europe
IAB Europe, the leading European-level industry association for the digital advertising industry, has today (26th November, 2025) released the first Pan-European Report on the Adoption of Addressability & Measurement Solutions, revealing how advertisers, agencies, publishers, and technology providers across Europe [...]
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Health & Beauty Tech Tops Buyers’ Wish Lists This Black Friday
Tech-based health and beauty products will be among the most popular purchases this winter retail season, according to data from Taboola’s marketing-commerce retail platform Connexity. Gadgets such as AI fitness mirrors, LED face masks, and sonic toothbrushes have experienced a huge [...]
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HBAgency Hires Laura Pes to Power Up Global Partnerships & Strategic Monetisation
HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, announces the arrival of Laura Pes as network partner manager, marking a new step in strengthening its structure dedicated to managing and optimising partnerships globally. With extensive experience [...]
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Advertising in News Outperforms Other Environments, Marketers Say
DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...]
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Teads Partners with XPLN.AI to Advance Attention Measurement
Teads, the omnichannel outcomes platform for the open internet, today (26th November, 2025) announced a strategic partnership with XPLN.AI, the ad attention measurement and optimisation technology company. The collaboration aims to advance attention as a core metric for media effectiveness, [...]
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