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• Ogury ernennt Branchengröße Nicolas Bidon zum Chief Executive Officer

  11 months ago News

  

  Ogury, weltweit führend auf dem Sektor des personabasierten Marketings, hat heute die Ernennung von Nicolas Bidon zum chief executive officer mit Wirkung zum 01. Dezember bekanntgegeben. Als gestandener Tech-Manager mit mehr als zwei Jahrzehnten internationaler Erfahrung wird Bidon bei Ogury [...]

  Ad TechAppointment

• Ogury nombra a Nicolas Bidon como Chief Executive Officer

  11 months ago News

  

  Ogury, líder mundial en publicidad basada en audiencias, anunció hoy el nombramiento de Nicolas Bidon como chief executive officer, con efecto a partir del 1 de diciembre. Con más de dos décadas de experiencia internacional en el sector adtech, Bidon [...]

  Ad TechAppointment

• Ogury: Nicolas Bidon è il nuovo Chief Executive Officer

  11 months ago News

  

  Ogury, leader mondiale nell’advertising basato sulle Personas, ha annunciato oggi la nomina di Nicolas Bidon a chief executive officer, con effetto dal 1° dicembre. Manager esperto nel settore adtech con oltre vent'anni di esperienza internazionale, Bidon guiderà la prossima fase [...]

  Ad TechAppointment

• Ogury nomme Nicolas Bidon au poste de Chief Executive Officer

  11 months ago News

  

  Ogury, leader mondial de la publicité fondée sur les personas, annonce la nomination de Nicolas Bidon au poste de CEO, à compter du 1er décembre. Dirigeant reconnu de l’AdTech avec plus de vingt ans d’expérience internationale, il pilotera la prochaine [...]

  Ad TechAppointment

• HFSS Rules Take a Bite Out of Christmas Ads, Slashing Festive Cravings By 24%

  11 months ago News

  Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024 [...]

  AttentionCreativeResearch

• Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer

  11 months ago News

  

  Ogury, the global leader in persona-based advertising, today (24th November, 2025) announced the appointment of Nicolas Bidon as chief executive officer, effective December 1. A seasoned ad tech executive with over two decades of international experience, Bidon will lead Ogury’s [...]

  Ad TechAppointment

• Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds

  11 months ago News

  

  As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.The research shows [...]

  Ad TechOptimisationPublisherRevenue

• NIVEA Expands Further Into the Student Marketplace With Dig In’s Bespoke Sampling Opportunities

  11 months ago News

  

  Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide. Following the success of this activation, they have returned to expand [...]

  AudienceBrand SuitabilityBrandsLoyalty

• GeoEdge & BIGO Ads Join Forces to Build a Safer Global Advertising Ecosystem

  11 months ago News

  

  BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.  Through this collaboration, BIGO Ads will integrate GeoEdge’s malvertising protection and ad content protection technology across its platform to identify and filter risks [...]

  PartnershipSecurityTransparency

• VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance

  11 months ago News

  

  Today, (20th November, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 [...]

  DOOHProgrammaticSustainability