ExchangeWire PressBox
Articles by ExchangeWire
-
Seedtag Releases First-of-its-Kind Neuroscience Study Redefining Human-Centred Advertising Effectiveness
Seedtag, the global neuro-contextual advertising company, announced today (19th November, 2025) the results of a first-of-its-kind neuroscience study, conducted in partnership with Professor Moran Cerf, a leading neuroscientist at Columbia University. The research shows that neuro-contextual ads deliver 3.5x higher neural [...]
-
Picnic Launches The Age of Quality — A New Industry Guide Redefining How Advertisers Measure Success
Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey. The downloadable guide draws on expertise from industry [...]
-
Austria Tourism Achieves Exceptional Engagement & Ultra-Low CPCV in UK with Readpeak’s Video Native Solution
Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers. As part of its mission to refresh perceptions of Austria [...]
-
XPLN.AI Opens Office in Singapore & Appoints Elsa Trang as Managing Director APAC
XPLN.AI, the ad attention measurement and optimisation technology company, today (18th November, 2025) announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as managing director APAC. This launch represents a major step in XPLN.AI’s [...]
-
Adtelligent Boosts SSP With Server-Side VAST, Driving 93% Monetisation Growth for BidFuse
Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV. The new S2S features are designed [...]
-
Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget
Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion. The benchmark study, titled "The Attention Advantage," analysed 50+ gaming campaigns across Australian mobile [...]
Popular Tradertalks
Latest Posts
-
From Screen to Store: The Creative DOOH Choices that Drive Consumer Intent -
Digest: Publicis Settles With FTC; Judge Orders Meta to Pay $25bn -
The Age of Agent Everything -
Digest: Australia Sues Platforms Over Under-16 Social Media Ban; Spotify Launches Paid Podcast Memberships -
Digest: Apple Defends WebKit Crackdown; YouTube Tests AI Answers in Search Results
Follow ExchangeWire