Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Ari Paparo Discusses The AppNexus App Marketplace And Its Value To Ad Tech Partners And AppNexus Users

  14 years ago News

  

  Ari Paparo, SVP, Product Management at AppNexus, discusses the AppNexus App Market and its value to the ad tech eco-system. Can you give some overview on the new AppNexus App Market? The AppNexus App Marketplace allows our customers to integrate third-party applications [...]

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• ATS London 2011: Publisher & Media Plan Panels

  14 years ago News

  Here are some of the highlights from the "Whither The Media Plan?" and Publisher panels from the recent ATS London. The first panel, ably moderated by Microsoft's Zuzanna Gierlinska, focused around the media plan and whether or not it [...]

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• Adconion Evolves Online Video in Australia and APAC With The Recent SmartClip Acquisition

  14 years ago News

  

  Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion Media Group in a strong position globally to provide branding, direct response and video solutions. Littlejohn also provides [...]

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• Adconion Evolves Online Video in Australia and APAC With The Recent Smartclip Acquisition

  14 years ago News

  

  Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion Media Group in a strong position globally to provide branding, direct response and video solutions. Littlejohn also provides [...]

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• With The German RTB Market Expected To Double In 2012, Yieldlab Explains Its Offering And Why German Publisher Strategy Will Be Different

  14 years ago News

  

  Marco Klimkeit is the Managing Director & Founder of Yieldlab - a sell-side technology provider. Here Klimkeit discusses the Yieldlab proposition, the growth of the German RTB market and the crucial role sales houses play in the local display [...]

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• John Snyder Discusses The Grapeshot Offering And Why Context And Relevance Is Still Critical To Delivering Performance In Display

  14 years ago News

  

  John Snyder is CEO of Grapeshot - a real-time contextual targeting specialist. Here he discusses the Grapeshot proposition, how it can help both publishers and advertisers - and why context and relevance are as critical as behavioural in delivering [...]

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• Damian Scragg Discusses The Evidon Proposition In Europe And How It Can Help With Compliance Around The ePrivacy Directive

  14 years ago News

  

  Damian Scragg is the Managing Director, UK, Evidon. Here he discusses the Evidon proposition in Europe and how its solution can help companies comply with the new directive. What is Evidon's value proposition to its clients? Evidon helps brands, agencies, publishers [...]

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• View The Google And Weborama ATS Paris Presentations

  14 years ago News

  

  Both Google and Weborama delivered key notes at the recent ATS Paris. Jerome Grateau, Head of Media Platforms, SEEMEA at Google, focused on the evolution of the French sell-side eco-system - while Weborama's Alain Levy concentrated on the buy-side [...]

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• Yi Shi CEO & Founder, Avazu Inc, Talks About The Company’s Private Exchange Business And DSP Solution

  14 years ago News

  

  Mr. Yi Shi who is both CEO & Founder of Avazu Inc on Avazu’s offering as a display advertising company, with a private exchange business and a priority DSP - and why they have chosen to move into China. He [...]

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• Yi Shi CEO & Founder, Avazu Inc, Talks About The Company’s Private Exchange Business And DSP Solution

  14 years ago News

  

  Mr. Yi Shi who is both CEO & Founder of Avazu Inc on Avazu’s offering as a display advertising company, with a private exchange business and a priority DSP - and why they have chosen to move into China. He [...]

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