Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Paulo Cunha Discusses The ShiftForward Tech Development Solution, Its Value To Local European Ad Tech Players And Where It Sits In The Eco-System

  14 years ago News

  

  Paulo Cunha is Co-Founder and Director at Portugese ad tech development provider, ShiftForward. Here Cunha Discusses the ShiftForward tech development solution, its value to local European players and where it sits in the eco-system. Can you give an overview of [...]

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• The Great European Opportunity: Why Ad Trading Is Now Making Scale Possible In Europe

  14 years ago News

  

  Europe has always been the poor relation to the US in terms of ad tech. US companies have access to capital. Lots of it. You need only do a Q&A on Adexchanger.com, and you too can have [...]

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• TraderTalk Episode 10: Doug Conley Discusses The Tribal Fusion Offering In Europe & The Move Into Video

  14 years ago News

  

  Welcome to Episode 10 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Doug Conley, Head of Global Data Network at Tribal Fusion. Here Conley discusses the Tribal Fusion offering in more detail, the move into video, [...]

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• Bruce Daisley, Director, YouTube & Display, Examines The Overuse Of Re-Targeting In Display Buying And The Reliance On "Cookie Chasing" To Deliver Perceived Performance

  14 years ago News

  

  Bruce Daisley is Director, YouTube & Display at Google. Here he examines the overuse of re-targeting in display buying and the reliance on "cookie bombing" to deliver perceived performance. In his book, The Big Short, about the Sub-Prime lending crisis, [...]

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• Martijn Eindhoven Discusses The Sanoma Ad Trading Strategy, Varying Publisher Approaches In Europe & The Adoption Of RTB On The Sell-Side

  14 years ago News

  

  Martijn Eindhoven is a marketing technologist at Sanoma Digital. Here he discusses the Sanoma ad trading strategy, varying publisher approaches in Europe and the adoption of RTB on the sell-side in Europe. Can you give some overview on Sanoma's current [...]

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• Keiichi Tezuka, President & CEO of IponWeb Japan & Derek O’Neil, Chief Business Development Officer, IponWeb, Discuss IponWeb Japan’s Success, Rapid Adoption of RTB & Trends In The Japanese Ad Exchange Marketplace

  14 years ago News

  

  Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan - the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk [...]

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• Keiichi Tezuka, President & CEO of IponWeb Japan & Derek O’Neil, Chief Business Development Officer, IponWeb, Discuss IponWeb Japan's Success, Rapid Adoption of RTB & Trends In The Japanese Ad Exchange Marketplace

  14 years ago News

  

  Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan - the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk about [...]

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• Andrew Moore Discusses The SpotXchange Proposition In Europe, And The Potential Of Private Marketplaces

  14 years ago News

  

  Andrew Moore is European MD of SpotXchange. Here he discusses the SpotXchange proposition in Europe, RTB in online video, and the potential of private marketplaces. Can you give an overview of the SpotXchange offering? At SpotXchange, we have created one of [...]

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• Audience Buying Series #3: South East Asian Sport Sites Trending During UEFA Soccer Season - 20% Of The Audience Are Female

  14 years ago News

  

  Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we review how sport sites are trending during the UEFA soccer season. We’ve seen an increase across the board in [...]

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• Ross Caveille Discusses The PulsePoint Proposition In Europe - And How It Will Differentiate In An Increasingly Competitive Marketplace

  14 years ago News

  

  Ross Caveille is UK Country Manager at PulsePoint. Here he discusses the PulsePoint proposition in Europe - and how the newly merged company will differentiate itself in an increasingly competitive marketplace. Can you give an overview on the merger between [...]

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