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Alkimi Exchange Announces its Listing on Uphold
Alkimi Exchange, the world’s first decentralised advertising exchange, announced today (July 21st, 2022) that it is now officially listed on Uphold, a global multi-asset digital trading platform. Built on the constellation network, Hypergraph, a blockchain technology, Alkimi’s mission is to [...]
Permutive: 75% of US & UK Consumers Uncomfortable Buying from Brands with Poor Data Ethics
New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting [...]
Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers
Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed. The study investigated consumer engagement in [...]
The GoodNet Partners With Scope3 to Make Every Campaign Across its Sustainable Ad Network Carbon-Neutral
Sustainability Ad Network, The GoodNet, announced a partnership with Scope3, the source of truth for programmatic supply chain emissions data. Through this deal, every campaign running across The GoodNet’s network of sustainability publishers will be carbon neutral, having its carbon [...]
Audigent Releases the Retail Media Playbook
Audigent, the leading data activation, curation, and identity platform, has unveiled The Retail Media Playbook, a comprehensive guide on how nearly all retailers and advertisers can pursue a proven, scalable path forward to capture the massive opportunity in retail media [...]
VeraViews Included on IAB Global Vendor List
Verasity, an ad tech company that prevents invalid traffic across digital video advertising, announces today (July 19th, 2022) the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews [...]
GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [...]
Adomik Presented H1 2022 Results in the French Programmatic Market at Programmatic Barometer Event
Alliance Digitale (IAB France) hosted its fourth edition of its Programmatic Barometer in-person event presented by Philippe Framezelle, managing director of Adverline, Arthur Millet, general director of Alliance Digitale, and Jean-François Bernard, CPO of Adomik. This French market study, initiated in [...]
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