ExchangeWire PressBox
Articles by ExchangeWire
DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation, and reporting of YouTube video viewability, for desktop [...]
Former Yahoo Director Chris Vincelli Joins Anzu as VP Business Development
Chris Vincelli joins in-game advertising company Anzu.io as the new VP business development. Vincelli will be working alongside Anzu’s newly-appointed EVP business development and in-game advertising veteran Guy Ben-dov Vincelli has been establishing premium publisher partnerships within global companies for the [...]
Amobee Partners with SeenThis to Deliver Streaming Advertising at Scale
Amobee partners with Swedish media-tech company, SeenThis, to drive maximised consumer attention through innovative adaptive streaming ad formats The fast-evolving demand for video advertising formats underlines brands’ desire to deliver an enhanced and highly-engaging consumer experience throughout the digital publishers and [...]
Integral Ad Science Expands in South Korea & Appoints Industry Veteran Inwon Park as the Head of Korea Market
Integral Ad Science, a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales operations in South Korea, working with brands, agencies, publishers, and platforms in the region. Based in Seoul, Inwon reports to [...]
Entravision & Anzu Announce Exclusive Cross-Platform In-Game Advertising Partnership for Latin America
Entravision, a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, [...]
Scibids Taps Nadia Gonzalez to Run Global Marketing & Wider Adoption of Paid Media AI for Brands & Agencies
Scibids, the global leader in artificial intelligence for digital marketing, is pleased to announce the appointment of Nadia Gonzalez to the newly-created position of chief marketing officer. The creation of the role and the decision to hire ad tech marketing [...]
America’s Fastest Growing Company ‘AdPushup Inc’ Renamed as ‘Zelto Inc’
AdPushup, Inc. - a global leader in the ad tech ecosystem announced its corporate entity name change and will now be known as Zelto, Inc. - a technology company. The US headquartered company has been catering to the publisher’s monetisation requirements [...]
Adform Expands Global Team with Two Strategic Hires in the UK
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Vicky Foster as global reseller partnerships director and Matthew Morgan as global agency development director. The new hires – who will be based in the [...]
Taboola’s Creative Shop Reaches 2nd Year Milestone, Supporting Over 500 Top Advertisers
Taboola, a global leader in powering recommendations for the open web, today announced a major adoption milestone for the Taboola Creative Shop, the first global programme to help brands and media agencies execute and optimise advertising campaigns that run on [...]
70% Of Gamers Are Positive Or Neutral Towards In-Game Advertising - Anzu
Seven in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to new research released today by Anzu, the world’s most advanced in-game [...]
Popular Tradertalks
Latest Posts
-
"This Industry Isn’t Done Innovating.": Andrew Casale on Index Exchange’s Containerised Future and a DSP Renaissance -
Digest: Fox Strikes $22bn Roku Deal; Pinterest Adds Amazon Storefront Links -
Data Strategy: Why Collecting More isn’t the Answer -
The Creative Optimisation Gap: Why Better Creative Still Isn't Translating Into Better Performance -
Digest: Publicis and The Trade Desk End Dispute; Visa Enables ChatGPT Agent Payments
Follow ExchangeWire