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Pubstack Annuncio Webinar: Come Passare da una Buona ad Un’ottima Strategia di Ad Refresh?
Pubstack e IAB Italia organizzanol l'evento online "Come passare da una buona ad un’ottima strategia di Ad refresh?" che si terrà il 14 giugno 2022, 11:00 CEST. Nella ricerca continua di aumentare i propri ricavi pubblicitari, gli editori testano diverse strategie [...]
Picnic Announces Hire of Kyle Ewen as Chief Financial Officer
Finance professional, Kyle Ewen, has joined leading social display ad tech company, Picnic, as CFO. Ewen joins to support Picnic’s rapid growth, as they continue to deliver social-style mobile ad formats on a unique marketplace of user-first inventory across the [...]
Crimtan Teams up with Two of the Biggest Automotive Publishers in Industry First
Two of Britain’s leading automotive publishers have put aside their rivalries and teamed up with Crimtan to offer post-cookie solutions to advertisers. Autovia and Haymarket Automotive are two of Britain’s biggest automotive publishers. Between them, they own Auto Express, BuyaCar, Car [...]
Hawk Becomes First Platform on the Market to Integrate Skyrise Data into CTV Offering
Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the Connected TV (CTV) element of its cross-channel offering. Hawk is the only fully multi-channel demand-side platform (DSP) to work in [...]
Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards & Research Awards!
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX awards Europe and IAB Europe research awards. The annual award competitions showcase the very best of [...]
Merkle Appoints Mark Atkinson as UK Chief Sales Officer
Merkle a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson as UK chief sales officer. Atkinson’s appointment follows a period of further growth at Merkle in the UK and double digital new business [...]
END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US
Fashion retailer, END. Clothing, has appointed global digital performance marketing agency Tug to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the [...]
IAB Europe AdEx 2021 Study Reveals Double-Digit Digital Advertising Growth Across All Markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that [...]
IAS Signal is Enhanced to Include Total Visibility Dashboard
Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]
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