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• PubMatic Selected by GroupM to Support the Supply Chain of the Future

  5 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a global partnership with GroupM to enable GroupM Premium Marketplace in EMEA. A unified programmatic marketplace that will increase media buying transparency and efficiency, the partnership [...]

  AdvertisingDigitalProgrammatic

• Good-Loop Accelerates US Expansion Plans After Closing $6.1M Series A Round

  5 years ago News

  

  Good-Loop - a global ad tech company that converts people’s attention to ads into donations to good causes - has announced it has closed a Series A round of $6.1M (£4.5M). The funds will be used to accelerate the company’s product [...]

  AdvertiserCharity

• Crimtan are Certified Gold Standard 2.0 by the IAB

  5 years ago News

  

  Global lifecycle marketing experts, Crimtan, are delighted to announce that they have been certified Gold Standard 2.0 by the IAB (Internet Advertising Bureau UK). Gold Standard 2.0 introduces more rigorous criteria, requiring certified companies to implement IAB Europe’s Transparency & Consent [...]

  Digital MarketingMarketingRegulation

• Silverbullet’s 4D Context Outcomes Engine is now live with Reticle

  5 years ago News

  

  4D, a division of Silverbullet, today announced it has partnered with emotional AI company, Reticle, as it continues to enhance its Context Outcomes Engine offering. 4D is excited to partner with Reticle, who joins its Dimension Marketplace network which supports [...]

  Ad TechAdvertiserAI

• AdPlayer.Pro Outstream Video Ads Solutions Provider to Strengthen YouTube Integration

  5 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising solutions, has introduced new video ad server functionality, focusing on the wider integration of YouTube creatives into publishers’ inventory. According to the company's official announcement, the newly-released features enhance publishers’ ability to connect [...]

  Ad TechVideoYouTube

• El Proveedor de Soluciones de Publicidad en Vídeo Outstream AdPlayer.Pro Fortalece la Integración de YouTube

  5 years ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha introducido una nueva funcionalidad de servidor de publicidad en vídeo, enfocándose en una integración más amplia de las creatividades de YouTube en el inventario de los editores.  Según el [...]

  Ad TechAdvertisingVideoYouTube

• Australian Consumers are Discerning of Inappropriate Ads on Social Media Environments - IAS Study Reveals

  5 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its 2022 Social Ads and Consumer Perception – Australia Edition study. The report, based on a survey of over 500 Australian consumers, provides an overview of [...]

  AdvertisingAustraliaResearchSocial Media

• Adomik Presented the 2021 Annual Results in the French Programmatic Market at IAB France's Programmatic Barometer Webinar

  5 years ago News

  

  IAB France hosted its third Programmatic Barometer webinar/in-person event, presented by Jean-François Bernard, CPO of Adomik, Philippe Framezelle, managing director of Adverline, and Arthur Millet, general director of IAB France. This market study includes data from + 500 publisher sites and [...]

  FranceProgrammaticResearch

• Fifty Technology Achieves IAB Gold Standard 2.0 Certification

  5 years ago News

  

  Fifty Technology has achieved IAB’s Gold Standard 2.0 Certification. Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help brands understand their customers and power digital advertising to best engage [...]

  DigitalMedia

• Adverty Releases Unity SDK 4.0 for the Ultimate In-Game Advertising Experience

  5 years ago News

  

  Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.   The leading in-game platform for advertisers, agencies, [...]

  Ad TechAdvertisingGamingIn-Game