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Adverty Releases Unity SDK 4.0 for the Ultimate In-Game Advertising Experience
Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising. The leading in-game platform for advertisers, agencies, [...]
LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement
LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]
Fifty Appoints Simon Eaton as Managing Director
Simon Eaton has been appointed managing director at Fifty Technology after serving as the company’s UK commercial director since 2020. Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help [...]
Clear Channel Europe & Broadsign Scale UK Partnership to Bolster Clear Channel LaunchPAD Programmatic Offering
Clear Channel Europe and Broadsign today announced an extended partnership to enable media buyers to tap into Clear Channel’s 3000+ digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s premium UK out-of-home (OOH) inventory is now available via more than [...]
Contextual Advertising Expert Seedtag Opens Dubai Office
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its new office in Dubai, United Arab Emirates. By opening its first office in the Middle East, and its tenth office worldwide, Seedtag continues moving forward [...]
impact.com Releases The Partnership Economy, to Help Businesses Succeed in a Digital World
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO, David A. Yovanno. The book explores the collaborative relationship between businesses and their [...]
Seedtag Achieves IAB Gold Standard 2.0 Certification
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has achieved the Gold Standard 2.0 Certification in sell-side support from the Internet Advertising Bureau (IAB). Designated by the Internet Advertising Bureau (IAB UK), the gold standard [...]
Azerion France & Cavai Engage Exclusive Partnership for New Conversational Ad Solutions
Azerion, the digital entertainment and media platform, has revealed an exclusive partnership in France with Cavai, one of the leading conversational advertising platforms. The partnership will lead to the seamless integration of Cavai’s engagement capabilities within Azerion’s all-screen advertising offering, [...]
Merkle Becomes Specialised Partner for Decisioning in EMEA in the Pega Partners Programme
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has achieved Specialised Partner status in 1:1 Customer Engagement in the Pega Partners program. This Pega Partners distinction allows clients to easily identify and collaborate with the [...]
Bidstack Adds Trio of New Titles from Game Tap Studios
Bidstack, the leading in-game advertising platform, has announced a new and exclusive partnership with mobile game developers Game Tap Studios. The partnership will see Bidstack serve seamless ads into gameplay across three new games, whilst offering brands an additional touchpoint [...]
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