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HUMAN (Formerly White Ops) Launches The Human Collective to Protect Against Bot Attacks and Fraud Across Advertising Supply Chain
Cybersecurity leader HUMAN, best known for collectively protecting enterprises from bot attacks, today announced the formation of The Human Collective, a new program designed to protect the digital advertising ecosystem from the impacts of fraud. The Human Collective brings together [...]
ID5 and Smart Partner to Ensure Universal ID Capabilities in a Cookie-Less Environment
Smart, the independent ad tech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s Universal ID solution allows publishers and advertisers working with Smart to benefit from improved user recognition and monetisation in their [...]
Contextual Ad Tech Leader GumGum Announces $75m Investment from Goldman Sachs Growth
GumGum, a global contextual advertising technology company, today announced a USD $75m (£54.5m) investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite. Demand for GumGum’s contextual advertising technology is growing rapidly as cookies [...]
Primis Earns TAG Certification for Fourth Year in a Row
Primis (a part of Universal McCann and Interpublic Group), today announced it has earned the coveted TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the fourth consecutive year. TAG is an advertising initiative that aims to [...]
Cavai Announces Partnership with Orage Publishing as the Content Provider Seeks to Leverage the Ground-Breaking Conversational Ad Format, Cavai Bubble®
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique [...]
Dennis Publishing and Taboola to Reach a Decade in Partnership with Contract Renewal
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a multi-year renewal of their partnership with Dennis Publishing – the dynamic international media group with over 50 million unique users a [...]
Hubert Świtalski wird Regional Manager CEE bei Meetrics
Hubert Świtalski, Meetrics country manager Polen, steigt auf zum regional manager Central and Eastern Europe. Damit übernimmt er die Geschäftsentwicklung, Neukundenakquise und Bestandskundenbetreuung in den schnellwachsenden Märkten Europas. Hubert ist weiterhin für seine Kunden tätig und engagiert sich auch in [...]
Hubert Świtalski Becomes Meetrics Regional Manager CEE
Hubert Świtalski, country manager of Meetrics for Poland, will be promoted to the position of regional manager CEE. He will be responsible for business development in fast-growing European advertising markets, for customer acquisition as well as for fostering existing relationships [...]
Pikasso Moves into Programmatic DOOH with Broadsign
Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel [...]
DoubleVerify Taps Doug Campbell As New Chief Strategy Officer
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as chief strategy officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report [...]
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