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Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Advertising at Scale
Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social high impact campaigns and positive social change via the power [...]
Popular Turkish Action Game Wolfteam and Anzu Partner to Bring Blended In-Game Ads Into the Gameplay
A new partnership between leading gaming company Netmarble EMEA and Anzu.io, the world’s most advanced in-game advertising platform, will bring blended in-game ads into Wolfteam, the massively multiplayer online first-person shooter (MMOFPS) PC game on Jupiter engine that is topping [...]
ZEFR Appoint Kelsey Garigan as Executive Vice President, Head of North American Sales
Zefr, the leading data company for brand suitability in video, has announced the appointment of Kelsey Garigan as executive vice president, head of North American sales. Kelsey has been a key member of the Zefr team since 2012, helping the business [...]
Seedtag Continues To Build Momentum With Significant Growth and Company Rebrand
Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has achieved significant growth in 2020 following further development and improvement of product capabilities over the past year. The organisation produced organic year-on-year growth of [...]
Evolving World Events in H2 2020 Impacted Brand Risks, According to the Latest Media Quality Report by IAS
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of digital media across the APAC region, alongside global comparisons. Integral Ad [...]
Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first-party identifiers in privacy-safe ways. With [...]
Adverty Announces Collaboration with Oracle Moat to Enhance Measurement Across its in-Game Advertising Platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement [...]
Semasio Appoints Volker Ballueder Head of Sales and Client Development for EMEA
Semasio have appointed Volker Ballueder to the role of head of sales and client development for EMEA, where he will be driving further client expansion and building a sales structure to grow Semasio among new and existing clients. Based in [...]
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