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• Global Extends Digital Outdoor Advertising Network with Broadsign

  5 years ago News

  

  Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home (OOH) marketing platform, today announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home (DOOH) network, which has grown to include 3,000 [...]

  Ad TechAdvertisingDOOHOOHPartnership

• Adverty Enters into Exclusive Partnership with Dutch Hyper-Casual Publisher Lucky Kat Studios

  5 years ago News

  

  Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global [...]

  Ad TechGamingHyper CasualIn-GamePartnership

• Wargaming Partnered with Epom for Ad Delivery Scale-Up

  5 years ago News

  

  Wargaming, an international game developer and publisher of an iconic World of Tanks, has partnered with Epom ad server to empower their advertising initiatives. The productive cooperation between Epom and Wargaming started in 2020 and continues to unfold in 2021.  Epom [...]

  Ad TechAdvertisingGamingPartnershipPublisher

• Neue Partnerschaft zwischen Samba TV und PubMatic zur Bereitstellung von TV-Audience-Targeting im programmatischen Omniscreen-Werbe-Supply

  5 years ago News

  

  Samba TV, ein weltweit führender Anbieter von Omniscreen-Werbung und -Analytics, gibt heute eine Multi-Market-Partnerschaft mit PubMatic (Nasdaq: PUBM) bekannt, einer Sell-Side-Plattform mit tonangebenden Resultaten für digitale Werbung. Die detailreichen Connected-TV-Daten von Samba TV werden in die Werbeplattform von PubMatic integriert, [...]

  CTVDataPartnershipTVVideo

• Samba TV annuncia una partnership con PubMatic per offrire funzionalità di targeting dell’audience televisiva nel programmatic advertising omniscreen

  5 years ago News

  

  Samba TV, fornitore leader di pubblicità e analisi omniscreen, annuncia una partnership multi-mercato con PubMatic (Nasdaq: PUBM), piattaforma sell-side che offre risultati di qualità per il digital advertising. La grande quantità di dati di prima parte della Connected TV di [...]

  CTVDataPartnershipTVVideo

• Samba TV s’allie à PubMatic pour offrir aux annonceurs une capacité de ciblage TV multi-écrans, en programmatique.

  5 years ago News

  

  Samba TV, spécialiste de la data télévisuelle et de la mesure multi-écrans annonce aujourd’hui un partenariat avec PubMatic, plateforme de publicité numérique sell-side, côté au NASDAQ. Ce partenariat va permettre d'intégrer les données d’audience de télévision connectée de Samba TV [...]

  CTVDataEuropePartnershipTV

• Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply Partnership Will Serve Programmatic Advertisers Across Four of Europe’s Largest Advertising Markets

  5 years ago News

  

  Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be [...]

  Ad TechCTVDataPartnershipTV

• IRIS.TV Announces $18m Series B Funding Round Led by Intel Capital

  5 years ago News

  

  IRIS.TV, the leading video data platform, today announced the completion of an $18m Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset [...]

  CTVDataInvestmentTVVideo

• Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

  5 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s [...]

  AcquisitionAgencyDataMonetisationPartnership

• Talon Initiates Digital OOH Trading Reset

  5 years ago News

  

  Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital [...]

  Ad TechDigitalDOOHOmnichannelOOH