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Adsquare und OS Data Solutions schließen Kooperation über 1st Party Daten
Adsquare und OS Data Solutions (OS DS) geben ihre gemeinsame Partnerschaft für die Vermarktung von datenschutzkonformen Konsumentendaten bekannt und bieten gemeinsame Produkte an. Werbekunden stehen ab sofort reichweitenstarke Daten für eine effektive Zielgruppenansprache zur Verfügung. OS DS, das 2019 gegründete Joint [...]
New Innovations Drive Growth for PubMatic’s Omnichannel Wrapper Solution
PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing greater flexibility and control to publishers. With sophisticated customisation capabilities, OpenWrap, a leading, Prebid-based wrapper [...]
DoubleVerify Unveils Expanded Brand Safety & Brand Suitability Integration with Facebook
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools [...]
Eskimi and Anzu Partner to Offer Programmatic, Blended In-Game Advertising to Brands Across the World
Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over [...]
Inskin Media Partners with Lumen Research to Offer Predictive Attention Estimates
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver [...]
Talon Strengthens International Programmatic OOH Capabilities with Hivestack
The Talon Group, the leading global independent Out of Home (OOH) agency, today announced a partnership between its International and German businesses, with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The new partnership enables Talon and its international operation [...]
JustPremium and Future Plc Partner for Extensive Testing on Google’s Web Vitals Initiative
Future Plc, the global platform for specialist media, and programmatic rich media platform JustPremium have partnered for extensive testing on Google’s upcoming launch of Core Web Vitals in May 2021 to provide guidance that ensures publishers offer fully CLS compliant [...]
ID5 Raise $6m in Series A Funding
ID5, the leading independent identity solution provider, announces a “series A” funding round of USD $6m (£4.4m). Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support ID5 in growing its privacy-first identification service for the [...]
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