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AdTonos Launches YoursTruly Technology to Deliver Interactive Radio Ads
AdTonos, a leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: YoursTruly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast [...]
Allroll & VlogBox: a Strategic Partnership for OTT/CTV Industry Development
Allroll, a CTV marketing platform, and agency, announced its partnership with VlogBox, a global OTT app development, video content distribution, and monetisation company, in order to create a full-value marketplace for channel owners. This will allow Vlogbox to widen its advertising [...]
District M Strengthens the Creative Potential of Programmatic Campaigns with FLO Creative Builder
FLO, district m’s media buying platform, has gained a brand new feature this month with the addition of the Creative Builder. The tool is intended to be the ideal solution to counter the recurring difficulty faced by individuals and companies [...]
Passendo Launches in the UK Market Amid Record Growth
Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has launched its unique ad server and exchange in the UK market with seasoned publishing data expert Anthony White heading up the team. Despite the worldwide downturn in 2020, following [...]
Captify Launches Unique Publisher Suite within Sense
Captify, the global leader in Search Intelligence, today announced the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform built to enable data partners, media owners and publishers to unlock the true value of [...]
Global Data Market Will Exceed $41bn This Year, OnAudience.com Report Reveals
Advertisers will spend USD $41.4bn (£30.9bn) globally on audience data this year, according to a new report ‘Global Data Market Size’ by OnAudience.com, one of the world’s largest anonymous audience data providers. The study includes trends, estimates, and forecasts for [...]
Verizon Media Launches Unified ID Solution “Verizon Media ConnectID”
Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and [...]
Xandr & Meetrics Starten Partnerschaft zur Verbesserung des Programmatischen Werbeeinkaufs
Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen Einkaufs von Werbeausspielungen. Mit dem Einbinden der Technologie von Meetrics in Xandrs Einkaufsplattform erhalten Werbetreibende und Agenturen ab sofort die Möglichkeit, [...]
Xandr & Meetrics Launch Partnership to Improve Programmatic Advertising Purchasing
Xandr, AT&T’s advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics' technology into Xandr's purchasing platform, Xandr Invest, [...]
Primis Launches Contextual Advertising and Audience Extension
Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video [...]
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