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Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product
Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety and Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]
UK Consumers Looking to Advertisers to Lift Festive Spirits This Christmas
UK consumers are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising companies Unruly and Tremor Video, which looked at British consumers’ attitudes, emotions and buying behaviours [...]
AOP Announces Winners for the Digital Publishing Awards 2020
The Association for Online Publishing (AOP) showcased the digital publishing industry’s top talent in the virtual debut of its prestigious annual awards ceremony. The flagship event, organised in partnership with PubMatic, and hosted by comedian and Mash Report star Ellie Taylor, moved [...]
Zefr Expands Global Footprint, Appoints Ross Nicol, Ultano Kindelan Williams & Kenny Spangberg to Lead EMEA Sales
Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as commercial director, Southern Europe and Kenny Spangberg as commercial director, Nordics. Together, they’ll be responsible [...]
Sojern and Convious Partner Together to Help Leisure and Attractions Reach and Convert More Customers
Sojern, a leading provider of digital marketing solutions for travel, and Convious, Europe’s leading e-commerce platform for the leisure industry, have partnered up to bring an integrated digital solution that drives conversions and amplifies reach for attractions and leisure activity [...]
InfoSum Appoints Lauren Wetzel to Lead North America, Manage Global Strategy and Operations
InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the appointment of Lauren Wetzel as president of North America, Global Strategy and Operations. InfoSum is the world’s first decentralised marketing infrastructure that enables companies of every size and industry [...]
Smart Launches Direct-First Platform to Manage Deals and Private Marketplace Buying
Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]
René Plug Joins 1plusX as Chief Business Development Officer
1plusX, the predictive marketing and data management platform, has today announced the appointment of René Plug as chief business development officer. In his new role, René will be responsible for driving the company’s scale-up strategy, international expansion, and partnership development, [...]
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