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Tappx Demonstrates Exponential Growth During Global Pandemic
Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, is proud to reveal a staggering 60% increase in its workforce size since March 2020. This unprecedented Tappx increase has been driven by 479% YTD [...]
TheViewPoint Partners with BidMind by Fiksu to Expand Demand Partners Network
TheViewPoint, an ad monetisation platform for CTV/OTT publishers and broadcasters, has partnered up with BidMind by Fiksu, a self-serve demand-side platform, to provide premium access to its exclusive inventory. This robust cooperation enables advertisers and publishers to avoid intermediaries within the [...]
Cavai Opens Office in Munich, Germany, and Appoints Florian Wolf as Sales Director for the DACH Region
Cavai, the leading conversational advertising cloud, today announces its expansion into the German market, with the opening of an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region. Cavai has seen significant growth over [...]
Abrams Media and MGID Sign Content Recommendation Partnership
MGID, the global pioneer in native advertising, has today announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher’s global portfolio on all devices, with the aim to improve the user experience and boost [...]
Xandr’s Invest TV Platform Gains Momentum
Xandr today announced growing engagement with its Invest TV platform by both advertisers and media companies, since its launch in March 2020. High-demand networks from A+E Networks® and Crown Media Family Networks are now participating in automated audience-based selling. Major [...]
Sublime extends its range of video advertising solutions to offer users a truly tailored video experience
Sublime, a creative solutions specialist, has today announced it has expanded its video capabilities with the launch of InVideo advertising solutions, in partnership with Adways, a multi award-winning interactive video company. InVideo is a new ad solution to increase brand reach [...]
IAB Europe Releases a Buyer’s Guide to Digital Audio
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates [...]
Adform Sets New Standard for Transparency & Efficiency with Independent PwC Review of Adform FLOW Platform
In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital [...]
Zefr Joins the IRIS.TV Contextual Video Marketplace
Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by IRIS.TV’s Contextual Video Marketplace Zefr, the leading contextual data platform for brands and agencies, [...]
Global Programmatic Digital Out-Of-Home Leader Hivestack Expands to Latin America
Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced that they are expanding sales and operations to several countries in Latin America including Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the [...]
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