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Adverity Launches Augmented Analytics
Adverity, a leading force in marketing data intelligence, today launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness [...]
iVS Launches Programmatic In-Stream Video Marketplace and Expands in Southeast Asia with New Senior Hires
Intelligent Video Solutions (‘iVS’), a leading video advertising platform for both publishers and advertisers in Southeast Asia, announced the launch of its in-stream video advertising marketplace in Southeast Asia. The marketplace, which is the first in Southeast Asia, provides advertisers [...]
Lifesight Launches Customer Intelligence Platform to Help Brands Boost Their Customer Data Strategy
Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand [...]
Sojern’s Co-Op Marketing Program Expands to Europe, Middle East and Asia-Pacific, Adds New Channels
Sojern, a leading provider of digital marketing solutions for the travel industry, today announced its Co-Op Marketing Program designed to help Destination Marketing Organisation (DMOs) drive traveller demand in Asia Pacific, Middle East and Europe. The program, which first launched [...]
VDX.tv Awarded TAG Brand Safety Certified Seal Validated by ABC Audit
VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with rigorous brand safety standards, as independently validated through an audit by ABC. By undertaking ABC’s audit, companies demonstrate their compliance with [...]
Ad TechBrand SafetyDigital MarketingIndustry InfrastructureVideo
Captify Announces Appointment of Fiona Salmon as Vice President of Partnerships EMEA
Digital expert to manage the growth of Captify’s partnerships; allowing the world’s leading publishers to extract value from their onsite search data to maximise yield. Salmon will be leading Captify’s charge as a privacy-first, programmatic partner for publishers preparing for [...]
Leading Publisher DPG Media Adopts Xandr Ad Server
DPG Media, a leading publisher in the Netherlands, has today announced that they have chosen to partner with Xandr, AT&T’s advanced advertising company, as their ad server platform of record. From 1st October, DPG Media will make their publisher business available [...]
Bidstack Hit the Back of the Net with New Inlogic Games Partnership
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games [...]
IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the launch of its annual ‘Attitudes to Programmatic Advertising 2020’ report, alongside its Programmatic Advertising Spend Research Report for 2019. Now in its sixth [...]
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