Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Audience Buying Series #2: Generation Y Online in South East Asia

  14 years ago News

  

  Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at Gen Y. The Gen Y demographic in South East Asia (SEA) make up 46% of the total [...]

  Ad NetworkAdvertiserAgencyAPACDataDigital MarketingDisplayExchangeMeasurementMedia SpendProgrammaticPublisherSearchTargetingTechnologyVideo

• Hi Marketers! You Can Still Go For Free To ATS London On September 20

  14 years ago News

  

  With ATS London only just over a month away, ExchangeWire is still offering free access to advertiser-side marketers. The line-up for this year's ATS London is nothing short of sensational. We have keynote speakers from AppNexus, MediaMath, Rubicon [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAgencyAnalyticsattributionDACHDataDisplayDMPDSPEMEAExchangeM&APerformanceProgrammaticPublisherTargetingTraderTalk TVTradingVideo

• IgnitionOne Acquires Leading European Ad Exchange, Adjug, As It Looks To Offer Multi-Platform Solution Across Europe

  14 years ago News

  

  IgnitionOne, a global market solutions provider, has acquired leading European ad exchange, Adjug, for an undisclosed sum. The two will now integrate their technologies, with Adjug taking IgnitionOne into the European market. Adjug has been developing its own [...]

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• Akihiko Tokuhisa, CEO & President of Platform One Inc. On Platform One’s Success, And The Rapid Uptake Of Programmatic Buying In The Japanese Market

  14 years ago News

  

  Akihiko Tokuhisa is both the CEO & President of Platform One Inc. and CTO of D.A.Consortium Inc. Here he discusses how Platform One combines Market One (DSP) and Yield One (SSP) into one platform and, with agencies and publishers [...]

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• Akihiko Tokuhisa, CEO & President of Platform One Inc. On Platform One’s Success, And The Rapid Uptake Of Programmatic Buying In The Japanese Market

  14 years ago News

  

  Akihiko Tokuhisa is both the CEO & President of Platform One Inc. and CTO of D.A.Consortium Inc. Here he discusses how Platform One combines Market One (DSP) and Yield One (SSP) into one platform and, with agencies and publishers fast [...]

  Ad NetworkAd TechAdvertiserAgencyAPACCreativeCross-DeviceDataDigital MarketingDisplayDSPExchangeMedia SpendMobilePerformanceProgrammaticPublisherSSPTargetingTradingVideo

• Nathan Woodman, COO at Adnetik, Confirmed To Speak At ATS London On September 20

  14 years ago News

  

  Nathan Woodman, COO of leading audience-buying specialist, Adnetik, has been confirmed to speak at ATS London on Tuesday, September 20. Woodman is a respected figure in the burgeoning exchange-trading space - and is a leading authority in the area of [...]

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• ExchangeWire Vient A Paris: ATS Paris Announced For Thursday October 27

  14 years ago News

  

  ExchangeWire's ATS conference series is making its way to Paris in October. ATS Paris will be the first French-focused conference on data-driven display and media optimisation. The event will take place in Salons De Louvre on Thursday, October [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAgencyAnalyticsattributionDataDisplayDMPDSPEMEAExchangeFacebookPerformanceProgrammaticPublisherTargetingTradingVideo

• The 5 Stories In Ad Tech You Might Have Missed This Week

  14 years ago News

  

  Project Devil Is A Success With Brands, But AOL's Poor Numbers Send Its Share Price Into Freefall Bigger ad units. Brands love them - especially in context-rich environments. And they are prepared to pony up considerable amounts of money [...]

  DisplayExchangeProgrammaticTrading

• TraderTalk Episode Five: Damian Routley Discusses The Glow Facebook Ad Buying Tool, Where The New FB Channel Sits In The Media Mix, The Shift In Ad Spend To Facebook Display And What Effect This Is Likely To Have On Traditional Display

  14 years ago News

  

  Welcome to the fifth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, [...]

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• Arun Kumar, Head of Digital Services APAC Mediabrands, On Cadreon, Social & Audience Driven Display & Data As The Key Driver In APAC

  14 years ago News

  

  Arun Kumar, Head of Digital Services APAC Mediabrands, on rolling out the Cadreon into the Australian and APAC markets and how Mediabrands core strategy focuses on data, search, social & audience display. He further discusses the need for different [...]

  AgencyDisplayExchangeProgrammaticTrading