Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Building for the Long Term: How to Finance Growth in Ad Tech
Financing growth in ad tech is big business. It can be a minefield for ad tech firms to know where to start when they are looking at going down the route of outside investment. Following Affectv's recent funding announcement, ExchangeWire [...]
Header Bidding Should Be the Star of the Show: Q&A with Julien Gardes, MD, Rubicon Project
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes (pictured below), MD southern Europe & MENA, Rubicon Project, talks to ExchangeWire about the growth of programmatic over the past few [...]
Ad TechATSEMEAMonetisationProgrammaticPublisherSSPTechnology
Digital Attribution Isn't Enough: Q&A with Paul Dyson, Founder, Data2Decisions
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are given credit for their contribution. However, argues Paul Dyson (pictured below), founder, Data2Decisions, marketing goes beyond online; and the holy [...]
Location is the Next Evolution of Performance Marketing in a Mobile-First World
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing medium, reserved only for finance advertisers working towards the strictest of CPA targets or, conversely, [...]
Are You in Danger of Building a 'Frankenstack'?
Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer for those considering shifting their media buying activity in-house. But how can brands make a technology stack work for them [...]
Header Bidding: Throwing the Baby Out with the Bathwater?
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA, IPONWEB, about the rise and rise of header bidding, where publishers need to be vigilant to [...]
Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting. However, accountability for the veracity and performance characteristics of DMP audiences should be as important [...]
Difficult to Convert Handshakes to Digital Buying: Q&A with Fred Dumeny, Director, Ooyala
With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about the challenges within digital advertising; focussing especially how the industry is tackling issues of ad blocking, ad fraud, and viewability, ahead [...]
Helping to Dispel the Misnomer of the Ad Tech Tax
On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of programmatic ad technology services during a bid request or response to be broken down, providing greater transparency. Transparency is a sore [...]
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