ExchangeWire PressBox
Articles by ExchangeWire
VlogBox Has Partnered with Level 33 to Bring Indie Movies on CTV and Assist in Raising Viewership
VlogBox and Level 33 have decided to work together to create an exclusive branded CTV channel. Leveraging dedicated channels as a branding strategy offers companies like Level 33 a chance to reach larger audiences, increase revenue generation, and overall brand [...]
Pixalate Releases H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]
IAB Europe Announces Findings of its Annual Attitudes to Programmatic Research 2022
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (September 29th, 2022) announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark [...]
The GoodNet Partners With SeenThis to Increase Performance & Avoid Carbon Emissions
The GoodNet and SeenThis are partnering to enhance the video and display advertising offerings served on the GoodNet Sustainable Ad Network. SeenThis’ adaptive streaming technology uses lower data transfer on ad campaigns than legacy technology, avoiding carbon footprint for advertisers [...]
ShowHeroes Group Launches a New Podcast Network under The Digital Distillery Brand
The Digital Distillery, an exclusive digital media event and content platform under the ShowHeroes Group umbrella, is celebrating its return to the event scene with the launch of a brand new podcast network. The Digital Distillery Podcast Network hosts a range [...]
Teads APAC & IMPACT+ Partner in Measuring the Carbon Footprint of Online Advertising
Teads, the global media platform, announces a partnership with IMPACT+, with the purpose of measuring the greenhouse gas emissions of online advertising campaigns run through its platform. This announcement follows a series of tests with brands such as Renault, LaPoste, [...]
Seedtag Survey: 76% of UK Consumers Willing to Consume Ads in Exchange for Free Content
Seedtag, the leader in contextual advertising in EMEA and LATAM, today (September 28th, 2022) released findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe. The UK [...]
Hivestack lanza una línea de negocio de exportación internacional en España
Hivestack, la compañía de tecnología publicitaria de programática en digital out of home (DOOH) líder a nivel mundial, ha anunciado hoy varias asociaciones con agencias de medios líderes en España, para permitir campañas internacionales en todo el mundo, a través [...]
Hivestack lance une division commerciale d’exportation internationale en Espagne
Hivestack, la plus grande entreprise indépendante et mondiale de technologie de marketing à pile complète (Septembre 28th, 2022) a annoncé aujourd'hui plusieurs partenariats avec des agences de médias de premier plan en Espagne afin de permettre des campagnes internationales transfrontalières dans [...]
Popular Tradertalks
Latest Posts
-
Digest: Trade Desk Cuts Jobs in Major Strategic Reset; VodafoneThree Unveils TV Service in UK Market Push -
The Stack: AI & Aftershocks -
“We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment -
Digest: DOJ Loses Bid to Break Up Google’s Ad-Tech Business; Havas Names Patrick Affleck to Lead UK & Ireland Village -
Digest: Bailey Flags AI Slowdown Risk for Global Markets; OpenAI Rejects Apple’s Trade Secret Theft Claims
Follow ExchangeWire